Brand Manager

JS Unitrade Merchandise, Inc.; Cebu City; Vor Ort; PHP 600.000 - 1.000.000; Vollzeit

Zusammenfassung

JS Unitrade Merchandise, Inc. is seeking a Brand Manager to implement brand plans for assigned brands, analyze sales data including Nielsen RTA and Kantar Worldpanel, and translate insights into actionable marketing strategies in Cebu.

You will develop Promo Workplans with budget allocations, coordinate with creative and brand activation agencies, and drive execution of brand strategies, consumer insights and integrated marketing communications.

Qualifikationen

• 5+ years of marketing experience in an FMCG company.
• Experience in commercial production.
• Experience using Nielsen RTA and Kantar Worldpanel in FMCG.
• Experience in planning and projections.
• New product development background is a plus.
• Experience handling flagship/market leader brands is advantageous.
• Experience in brand strategy, consumer insights and integrated marketing communications.
• Experience managing cross-functional teams and agencies.

Aufgaben

• Implement brand plans for assigned brands aligned to strategies.
• Analyze sales data and consumer research to understand market and audience.
• Create Promo Workplans with budgets and ensure costs stay within budget.
• Liaise with creative and brand activation agencies to align on executional deliverables.

Kenntnisse

Brand management

Marketing analytics

Budget planning

Cross-functional leadership

Consumer insights

New product development

Project management

Communication

Tools

Nielsen RTA

Kantar Worldpanel

Jobbeschreibung

The Brand Manager (BM) will be implementing brand plans for the assigned brands which are aligned to brand strategies. He/ She will be analyzing sales data, AC Nielsen Retail Trade Audit (RTA), Kantar Worldpanel, and other consumer research such as UAI, CUT’s, and pre-ad tests to better understand the market and the target audience.

He/she will be creating Promo Workplans (PWP’s) with budget allocation for each project component, ensuring cost is within or lower than budget. The BM will liaise with creative and brand activation agencies to align on executional deliverables.

QUALIFICATIONS:

• At least 5 years of Marketing experience in an FMCG company
• Experienced in Commercial Production
• Experienced in the use of Nielsen RTA and Kantar Worldpanel in an FMCG Principal company is a must
• Experienced in Planning and Projections.
• New Product Development Background is a plus.
• Experienced in handling flagship and/or market leader brand is a big advantage
• Experienced working on Brand Strategy and Execution, Consumer/Shopper Insights, Integrated Marketing Communications, Channel Strategy/ Activation, and Innovations
• Experience working with and successfully managing cross-functional teams, strategic partners and third-party agencies
• Strong communication and problem-solving skills
• Has strong project management skills, team collaboration, and analytical skill