BRAND MANAGER

Dempsey Resource Management Inc.; Muntinlupa; On-site; PHP 400,000 - 620,000; Full time

Job summary

Dempsey Resource Management Inc. in Metro Manila seeks a marketing professional to drive brand strategy and market growth. You will research consumer behavior, analyze trends, and develop strategies that resonate with the target audience.

You will plan campaigns, events, and CSR initiatives, manage budgets, track KPI performance, and collaborate with cross-functional teams to deliver compelling advertising and messaging aligned with the brand values.

Qualifications

• Researching and analyzing consumer behavior, market trends and competitor activity.
• Establishing budgets, performance specifications and sales estimates.
• Developing and implementing strategies that resonate with the target market.
• Planning and executing marketing initiatives including campaigns, events, sponsorships and corporate social responsibility programs.
• Building brand awareness and increasing brand value and profitability.
• Increasing product sales and market share.
• Measuring and reporting on campaign performance and assessing KPIs and ROI.
• Collaborating with different teams such as marketing, creative, legal, etc.
• Overseeing the production of advertisements, promotional materials and mail campaigns.
• Ensuring that messaging and marketing activities are aligned with brand and company values.

Responsibilities

• Conduct market research to understand consumer behavior and market trends.
• Craft and manage brand strategies to enhance market position.
• Plan campaigns, events, sponsorships and CSR initiatives.
• Oversee advertising production and promotional materials.
• Collaborate with cross-functional teams to ensure consistent messaging.

Skills

Brand strategy

Market research

Budget management

Campaign planning

Team leadership

Cross-functional collaboration

Advertising production

KPI analysis

Education

Degree in business, marketing or related field

Job description

Job Qualifications

• Researching and analyzing consumer behavior, market trends and competitor activity.
• Establishing budgets, performance specifications and sales estimates.
• Developing and implementing strategies that resonate with the target market.
• Planning and executing marketing initiatives including campaigns, events, sponsorships and corporate social responsibility programs.
• Building brand awareness and increasing brand value and profitability.
• Increasing product sales and market share.
• Measuring and reporting on campaign performance and assessing KPIs and ROI.
• Collaborating with different teams such as marketing, creative, legal, etc.
• Overseeing the production of advertisements, promotional materials and mail campaigns.
• Ensuring that messaging and marketing activities are aligned with brand and company values
• .

Requirements

• Degree in business, marketing or related field.
• Previous experience in developing brand and marketing strategies.
• Good communication skills, both verbal and written.
• Previous experience in managing and leading teams.
• Highly organized and perform well under pressure.
• Budget management skills.
• Strong research and analytical skills.