Brand Leader

PETOUR PHILIPPINES INC; Philippines; On-site; PHP 120,000 - 180,000; Full time

Job summary

PETOUR PHILIPPINES INC is seeking a Brand Leader to shape, strengthen, and drive the company’s brand identity across all channels. You will translate business objectives into compelling brand strategies for both local and international markets.

You will lead brand strategy development, campaign management, market insights, and cross‑functional collaboration. Mentoring brand managers and marketing staff while tracking performance and ROI will be essential to maintain brand health.

Qualifications

• Bachelor’s degree in Marketing, Business Administration, or related field.
• Proven experience in brand management, marketing leadership, or strategic communications.
• Strong knowledge of digital marketing, consumer behavior, and market dynamics.
• Excellent communication, negotiation, and presentation skills.
• Ability to balance strategic vision with hands-on execution.

Responsibilities

• Brand Strategy Development – Define and execute brand positioning, messaging, and long-term growth strategies aligned with company goals.
• Campaign Management – Lead integrated marketing campaigns across digital, retail, and traditional platforms to maximize brand visibility and engagement.
• Market Insights – Conduct competitor analysis, consumer research, and market trend studies to inform brand decisions and identify growth opportunities.
• Cross-Functional Collaboration – Partner with sales, product, and e-commerce teams to ensure brand consistency and alignment across all touchpoints.
• Team Leadership – Mentor and guide brand managers, creatives, and marketing staff, fostering innovation and accountability.
• Performance Tracking – Monitor KPIs, campaign ROI, and brand health metrics, providing actionable insights to leadership.
• Stakeholder Engagement – Represent the brand in external partnerships, events, and collaborations, strengthening corporate reputation.

Skills

Brand management

Marketing leadership

Strategic communications

Digital marketing

Consumer behavior

Communication skills

Negotiation

Presentation skills

Strategic vision

Execution

Education

Bachelor's degree in Marketing, Business Administration, or related field

Tools

Brand analytics tools

Job description

Job Description – Brand Leader

Position Overview:
The Brand Leader will be responsible for shaping, strengthening, and driving the company’s brand identity across all channels. This role requires a visionary leader who can translate business objectives into compelling brand strategies, ensuring consistency, relevance, and impact in both local and international markets.

Key Responsibilities:

• Brand Strategy Development – Define and execute brand positioning, messaging, and long‑term growth strategies aligned with company goals.

• Campaign Management – Lead integrated marketing campaigns across digital, retail, and traditional platforms to maximize brand visibility and engagement.

• Market Insights – Conduct competitor analysis, consumer research, and market trend studies to inform brand decisions and identify growth opportunities.

• Cross‑Functional Collaboration – Partner with sales, product, and e‑commerce teams to ensure brand consistency and alignment across all touchpoints.

• Team Leadership – Mentor and guide brand managers, creatives, and marketing staff, fostering innovation and accountability.

• Performance Tracking – Monitor KPIs, campaign ROI, and brand health metrics, providing actionable insights to leadership.

• Stakeholder Engagement – Represent the brand in external partnerships, events, and collaborations, strengthening corporate reputation.

Qualifications:

• Bachelor’s degree in Marketing, Business Administration, or related field.

• Proven experience in brand management, marketing leadership, or strategic communications.

• Strong knowledge of digital marketing, consumer behavior, and market dynamics.

• Excellent communication, negotiation, and presentation skills.

• Ability to balance strategic vision with hands‑on execution.

Preferred Skills:

• Experience in FMCG, retail, or e‑commerce industries.

• Familiarity with brand analytics tools and digital platforms.

• Creative mindset with strong problem‑solving abilities.