Brand Growth Lead: Strategy, Campaigns & Insights

Potato Corner

Parañaque

On-site

PHP 900,000 - 1,700,000

Full time

6 days ago

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Job summary

Potato Corner is seeking a dynamic Brand Marketing Lead to translate business objectives into compelling brand strategies and marketing initiatives. The role drives brand positioning, market awareness, and growth through integrated campaigns across digital, in-store, and beyond.

The ideal candidate combines strategic thinking with creativity, agility, and adaptability to evolving consumer behavior and priorities.

Qualifications

Bachelor’s degree in Marketing, Business Administration, Communications, or a related field.
Strong strategic and analytical thinking with the ability to translate insights into actionable marketing initiatives.
Experience in brand marketing, integrated campaigns, or brand management.
Proven ability to manage multiple priorities and cross-functional collaboration.
Excellent communication and stakeholder management skills.

Responsibilities

Develop and execute brand strategies aligned with business objectives and target markets.
Lead planning, execution, and evaluation of integrated marketing campaigns across digital, social, in-store, and other channels.
Analyze market trends and consumer behavior to inform data-driven marketing decisions.
Assess business challenges and develop practical, innovative solutions.
Collaborate with Operations, Sales, and Product Development to ensure brand consistency.
Monitor campaign performance and optimize based on ROI and impact.
Respond to market shifts and maintain quality of initiatives while adapting as needed.
Oversee marketing timelines, resources, and budgets to meet objectives.
Guide internal teams and external partners to deliver impactful brand initiatives.