Brand Growth Lead: Strategy, Campaigns & Insights

Potato Corner; Parañaque; Vor Ort; PHP 900.000 - 1.700.000; Vollzeit

Zusammenfassung

Potato Corner is seeking a dynamic Brand Marketing Lead to translate business objectives into compelling brand strategies and marketing initiatives. The role drives brand positioning, market awareness, and growth through integrated campaigns across digital, in-store, and beyond.

The ideal candidate combines strategic thinking with creativity, agility, and adaptability to evolving consumer behavior and priorities.

Qualifikationen

• Bachelor’s degree in Marketing, Business Administration, Communications, or a related field.
• Strong strategic and analytical thinking with the ability to translate insights into actionable marketing initiatives.
• Experience in brand marketing, integrated campaigns, or brand management.
• Proven ability to manage multiple priorities and cross-functional collaboration.
• Excellent communication and stakeholder management skills.

Aufgaben

• Develop and execute brand strategies aligned with business objectives and target markets.
• Lead planning, execution, and evaluation of integrated marketing campaigns across digital, social, in-store, and other channels.
• Analyze market trends and consumer behavior to inform data-driven marketing decisions.
• Assess business challenges and develop practical, innovative solutions.
• Collaborate with Operations, Sales, and Product Development to ensure brand consistency.
• Monitor campaign performance and optimize based on ROI and impact.
• Respond to market shifts and maintain quality of initiatives while adapting as needed.
• Oversee marketing timelines, resources, and budgets to meet objectives.
• Guide internal teams and external partners to deliver impactful brand initiatives.

Kenntnisse

Strategic thinking

Analytical skills

Campaign management

Project management

Stakeholder management

Ausbildung

Bachelor’s degree in Marketing/Business/Communications

Jobbeschreibung

Potato Corner is seeking a dynamic Brand Marketing Lead to translate business objectives into compelling brand strategies and marketing initiatives. The role drives brand positioning, market awareness, and growth through integrated campaigns across digital, in-store, and beyond.

The ideal candidate combines strategic thinking with creativity, agility, and adaptability to evolving consumer behavior and priorities.