Brand Growth Coordinator - Kiosk & Restaurant Marketing

Potato Corner; Parañaque; On-site; PHP 420,000 - 660,000; Full time

Job summary

Potato Corner is seeking an Assistant Brand Marketing Manager in the Philippines to lead brand marketing for kiosk and restaurant channels. You will work with Operations, Product Development, Digital Marketing, and external agencies to drive customer traffic, sales, and brand consistency across all touchpoints.

The role focuses on executing brand strategies, integrated campaigns, and end-to-end launches for new products and promos, with close collaboration across functions to grow the business.

Qualifications

• Bachelor’s degree in Marketing, Business Administration, Advertising, Communications or related field.
• 3–5 years of experience in brand marketing, consumer marketing, or related function.
• Experience in QSR, restaurant, food & beverage, retail, FMCG, or other consumer-facing industries is highly preferred.
• Experience handling brand campaigns, product launches, promotions, and store-level marketing.
• Strong understanding of both traditional and digital marketing.
• Experience managing creative and/or marketing agencies is an advantage.
• Strong project management and stakeholder management skills.
• Excellent communication and presentation skills.
• Highly organized and able to manage multiple campaigns and priorities simultaneously.
• Proficiency in Microsoft Office, particularly PowerPoint and Excel.

Responsibilities

• Support development and execution of brand strategies for kiosk and restaurant channels.
• Develop marketing plans aligned with business, sales, and brand objectives.
• Ensure consistent brand positioning, messaging, and visual identity across stores, kiosks, digital platforms, and other touchpoints.
• Plan and execute integrated marketing campaigns to drive store traffic, transactions, and sales.
• Develop and manage promotional campaigns, seasonal programs, and LTOs; coordinate with stakeholders.
• Support end-to-end marketing launches of new products and menu innovations.
• Develop briefs and coordinate with Product Development, Operations, and Creative teams.
• Monitor digital campaign performance and ensure brand guideline consistency.
• Collaborate with Operations to execute in-store and on-site marketing programs.
• Translate consumer insights into actionable marketing initiatives.

Skills

Brand Strategy

Campaign Management

Digital Marketing

Store/Kiosk Marketing

Analytics

Education

Bachelor’s degree in Marketing, Business Administration, Advertising, Communications

Tools

PowerPoint

Excel

Job description

Potato Corner is seeking an Assistant Brand Marketing Manager in the Philippines to lead brand marketing for kiosk and restaurant channels. You will work with Operations, Product Development, Digital Marketing, and external agencies to drive customer traffic, sales, and brand consistency across all touchpoints.

The role focuses on executing brand strategies, integrated campaigns, and end-to-end launches for new products and promos, with close collaboration across functions to grow the business.