Channel Marketing Specialist—Growth & Campaigns

Potato Corner

Parañaque

In loco

PHP 600.000 - 900.000

Tempo pieno

3 giorni fa

Candidati tra i primi

Generatore di candidature

Trasforma questo annuncio in un colloquio — un curriculum e una lettera di presentazione creati in base a ciò questo datore di lavoro sta cercando.

Supera i filtri ATS

Descrizione del lavoro

Potato Corner is seeking a Channels Marketing Assistant Manager to drive channel-specific marketing strategies and programs across key business channels. The role collaborates with Sales, Operations, Brand Marketing, and Digital Marketing to translate programs into commercial results.

The successful candidate will develop annual and quarterly channel plans, identify opportunities to boost sales and customer acquisition, and manage budgets and partnerships for optimal campaign impact.

Competenze

Bachelor's degree in Marketing, Business Administration, Communications, or related field.
3–5 years of experience in channel marketing, trade marketing, brand marketing, or commercial marketing.
Experience in food & beverage, QSR, retail, FMCG, hospitality, or franchise industry is highly preferred.
Strong understanding of channel marketing, promotions, customer acquisition, and sales-driven marketing.
Proven experience in planning and executing integrated marketing campaigns.
Strong analytical skills with the ability to translate data into actionable business recommendations.
Excellent project management and organizational skills.
Strong communication, presentation, negotiation, and stakeholder management skills.
Ability to manage multiple projects and work effectively in a fast-paced environment.
Proactive, creative, commercially minded, and results-oriented.

Mansioni

Develop and execute channel-specific marketing strategies and programs aligned with business objectives.
Support the development of annual and quarterly channel marketing plans, including campaigns, promotions, activations, and customer engagement initiatives.
Identify opportunities to drive sales, traffic, transactions, and customer acquisition across assigned channels.
Develop and implement promotional programs tailored to different customer segments and channels.
Collaborate with Sales and Operations teams to ensure effective execution of marketing programs at store and channel level.
Work closely with Brand Marketing to ensure consistency of brand messaging and campaign execution across channels.
Manage marketing calendars and ensure timely rollout of campaigns, promotions, and channel initiatives.
Develop partnerships with external organizations, platforms, merchants, and other strategic partners to expand customer reach.
Support trade marketing and channel activation initiatives across various channels.
Analyze channel performance, customer behavior, sales trends, and campaign results to identify growth opportunities.
Monitor competitors, market trends, pricing, promotions, and channel activities.
Track key marketing and commercial metrics, including sales uplift, ROI, transaction growth, customer acquisition, redemption, and campaign performance.
Prepare regular performance reports and recommendations for management.
Manage assigned marketing budgets and ensure efficient utilization of resources.
Coordinate with agencies, suppliers, partners, and internal stakeholders to ensure smooth execution of marketing activities.
Support new product launches, store openings, seasonal campaigns, and other business initiatives as needed.
Lead and mentor team members or assigned marketing resources when required.