Brand & Digital Growth Marketing Lead

My Happy Concept Group; Metro Manila; On-site; PHP 600,000 - 900,000; Full time

Job summary

My Happy Concept Group in Metro Manila seeks a Marketing Leader to oversee brand management, strategic planning, and cross-brand campaigns across all units, ensuring a consistent identity and compelling value propositions.

You will drive market research, competitor analysis, and business development initiatives, while coordinating with the Executive Chef and Operations to support menu launches, product positioning, and seasonal promotions.

Responsibilities

• Develop and implement brand strategies, product marketing initiatives, and promotional campaigns across all brands and business units.
• Maintain consistent brand identity, messaging, visual standards, and customer experience across all marketing channels.
• Plan and execute product launches, menu rollouts, seasonal promotions, and brand-building activities.
• Conduct market research, competitor analysis, and monitor industry trends to identify opportunities for business growth and product development.
• Recommend marketing strategies, brand partnerships, and initiatives that support company expansion and sales objectives.
• Oversee digital marketing activities, including social media, website content, online advertising, email marketing, and other promotional platforms.
• Lead the development of marketing content, product photography, food styling, video production, and other creative assets that reflect the company's brand standards.
• Manage the creation and distribution of marketing materials, product catalogs, sales kits, presentations, and promotional collateral.
• Collaborate with the Executive Chef, Operations Team, and Marketing Team to support menu launches, product positioning, and branding initiatives.
• Coordinate with internal departments and external vendors to ensure timely and effective execution of marketing projects.
• Monitor and evaluate the performance of marketing campaigns and digital initiatives, providing recommendations for continuous improvement.
• Prepare marketing reports, brand performance updates, project status reports, and budget utilization for Management.
• Perform other marketing-related duties and special projects as assigned by Management in support of the company's goals and objectives.

Job description

My Happy Concept Group in Metro Manila seeks a Marketing Leader to oversee brand management, strategic planning, and cross-brand campaigns across all units, ensuring a consistent identity and compelling value propositions.

You will drive market research, competitor analysis, and business development initiatives, while coordinating with the Executive Chef and Operations to support menu launches, product positioning, and seasonal promotions.