Brand Marketing Associate: Growth & Activation

Star Paper Corporation; Quezon City; On-site; PHP 600,000 - 900,000; Full time

Job summary

Star Paper Corporation in the Philippines is seeking an Assistant Brand Manager to develop and maintain the brand's long-term strategy, and to execute comprehensive marketing plans. The role involves defining the brand mix, pricing, packaging, trade merchandising, advertising, and promotions while allocating the budget accordingly.

You will lead the business unit team, drive profit, volume and market share objectives, and manage multiple brands across the P&L, ensuring alignment with sales goals

Qualifications

• Bachelor's degree in Marketing/Business or related field.
• At least 3 years of working experience in marketing.
• Background in Sales & Marketing strategies.
• Skills: Brand Management, Product Development, Brand Activation, Sales & Marketing.

Responsibilities

• Develop effective marketing plans to support sales programs.
• Use marketing tools to create comprehensive plans.
• Determine pricing strategy to maximize market impact.
• Build a strong marketing organization capable of executing plans.
• Use media to deliver marketing plans.
• Leverage strong Brand Management background.
• Establish and monitor budgets for marketing activities.
• Ensure marketing plans align with sales objectives.
• Regularly visit the market to assess conditions.
• Review and update programs to respond to market changes.
• Analyze weekly, monthly, and annual sales by SKU/Area to identify gaps.
• Engage in new product searches to improve offerings.

Skills

Brand Management

Product Development

Brand Activation

Sales and Marketing

Marketing Strategies

Education

Bachelor's/College Degree

Professional License

Post Graduate Diploma/Master's Degree in Business/Marketing

Job description

Star Paper Corporation in the Philippines is seeking an Assistant Brand Manager to develop and maintain the brand's long-term strategy, and to execute comprehensive marketing plans. The role involves defining the brand mix, pricing, packaging, trade merchandising, advertising, and promotions while allocating the budget accordingly.

You will lead the business unit team, drive profit, volume and market share objectives, and manage multiple brands across the P&L, ensuring alignment with sales goals