Assistant Manager, Brand

Universal Robina Corp; Philippines; On-site; PHP 600,000 - 900,000; Full time

Job summary

Universal Robina Corporation is seeking an Assistant Brand Manager in the Philippines to lead the implementation of marketing strategies for assigned brands. You will analyze market trends, plan campaigns, and drive awareness to increase market share.

The role involves supporting A&P activities and collaborating with cross-functional teams. The ideal candidate has a Bachelor’s degree in business/marketing and at least 5 years of brand marketing experience in FMCG, with strong insights and

Qualifications

• Bachelor’s degree in business/marketing or related field.
• Minimum 5 years of brand marketing experience in FMCG.
• Experience with insights, promotions, and P&L analysis.

Responsibilities

• Draw insights from market data and consumer observations to guide marketing strategies and action plans.
• Develop and rationalize brand positioning strategies within assigned categories.
• Think creatively to drive product development or improvements based on consumer insights and manufacturing context.
• Plan and execute brand communications and promotions across media channels aligned with the brand strategy.
• Understand the flow of goods from production to consumer and identify opportunities for category growth.

Skills

Brand marketing

Market research

Brand positioning

Promotions

Sales & distribution

Education

Bachelor’s degree in Business/Marketing/Advertising

Job description

Department

ExtPel & Granny Goose

Employee Type

Probationary

Grow beyond UR job with URC!

Universal Robina Corporation is looking for an Assistant Brand Manager !

The Assistant Brand Manager manages the implementation of marketing strategies for the brand/s handled by analyzing trends, conducting research planning and recommending marketing plans with the objective of raising brand awareness and increasing the market share of the product/s. He/ she shall be involved in the A&P activities of the brand/s handled.

What are the Roles and Responsibilities?

• Ability to draw insights from market data as well as from a developed skill in keen observation of the consumer's shopping purchase and consumption usage habits; gathering and analyzing market data and consumer observations for the purpose of recommending appropriate marketing strategies and action plans.
• Brand/Product Positioning: Ability to evaluate concepts, processes and market segments; as well as spot/assess gaps and identify opportunities in order to develop, rationalize and recommend positioning strategies for the assigned brand within a segment or category.
• Innovation: Ability to think "outside the box" using insights derived from consumer shopper and usage habits and from a thorough understanding of the product's manufacturing process, composition, specifications; as well as to manage the product development/improvement process for the purpose of developing new products or new way of doing things.
• Advertising and Promotions: Ability to formulate objectives and strategies and execute brand communications for the assigned brand and its architecture thru various communications media and implement a promotions program against the end-consumer and the trade consistent with the brand's communication strategy.
• Sales and Distribution: Ability to understand the flow of goods from the manufacturing plant to the end-consumer and assess brand potential against the trade in order to identify gaps and opportunities where programs may be implemented for category volume growth.

What are the Qualifications?

• Candidate must possess at least a Bachelor’s/College Degree in Business Studies/Administration/Management, Marketing, Advertising or equivalent.
• At least 5 years of working experience in brand marketing preferably in an FMCG set-up
• Exposure to different areas of marketing especially in promotions, brand building, P&L Analysis, insights.

Experience Range Range (Years)

3 - 4 years

Job posted on

2026-09-01