Assistant Brand Manager

Universal Robina Corporation; Philippines; On-site; PHP 600,000 - 1,000,000; Full time

Job summary

Universal Robina Corporation in the Philippines seeks an Assistant Brand Manager to lead the implementation of marketing strategies, analyze trends, plan activities, and drive brand awareness and market share growth.

The role covers A&P activities, brand positioning, promotions, and collaboration with sales to grow categories. A strong background in consumer insights and FMCG marketing is required, with at least 5 years in brand management.

Qualifications

• Bachelor's degree in Business Studies/Administration/Management, Marketing or equivalent.
• At least 5 years of working experience in brand marketing, preferably in an FMCG set-up.
• Exposure to promotions, brand building, P&L analysis and insights.

Responsibilities

• Draw insights from market data and consumer observations to guide marketing strategies.
• Position brands and develop strategies within segments.
• Drive product innovation and manage development/improvement.
• Design advertising and promotions across media and run promotions.
• Understand product flow from manufacturing to end-consumer and identify growth opportunities.

Skills

Market insights

Brand marketing

Promotions

P&L analysis

Consumer insights

Education

Bachelor's degree in Business/Marketing

Job description

Grow beyond UR job with URC!

Universal Robina Corporation is looking for an Assistant Brand Manager!

The Assistant Brand Manager manages the implementation of marketing strategies for the brand/s handled by analyzing trends, conducting research planning and recommending marketing plans with the objective of raising brand awareness and increasing the market share of the product/s. He/ she shall be involved in the A&P activities of the brand/s handled.

What are the Roles and Responsibilities?

• Ability to draw insights from market data as well as from a developed skill in keen observation of the consumer's shopping purchase and consumption usage habits; gathering and analyzing market data and consumer observations for the purpose of recommending appropriate marketing strategies and action plans.
• Brand/Product Positioning: Ability to evaluate concepts, processes and market segments; as well as spot/assess gaps and identify opportunities in order to develop, rationalize and recommend positioning strategies for the assigned brand within a segment or category.
• Innovation: Ability to think "outside the box" using insights derived from consumer shopper and usage habits and from a thorough understanding of the product's manufacturing process, composition, specifications; as well as to manage the product development/improvement process for the purpose of developing new products or new way of doing things.
• Advertising and Promotions: Ability to formulate objectives and strategies and execute brand communications for the assigned brand and its architecture thru various communications media and implement a promotions program against the end-consumer and the trade consistent with the brand's communication strategy.
• Sales and Distribution: Ability to understand the flow of goods from the manufacturing plant to the end-consumer and assess brand potential against the trade in order to identify gaps and opportunities where programs may be implemented for category volume growth.

What are the Qualifications?

• Candidate must possess at least a Bachelor’s/College Degree in Business Studies/Administration/Management, Marketing, Advertising or equivalent.
• At least 5 years of working experience in brand marketing preferably in an FMCG set-up
• Exposure to different areas of marketing especially in promotions, brand building, P&L Analysis, insights.

NOTE: Universal Robina Corporation does not collect fees throughout our recruitment process and does not collaborate with any travel agency or third party to provide accommodation or other services to job applicants. All URC recruitment processes happen in our respective offices or plants. Recruitment processes are only carried out by our Talent Acquisition teams with an official corporate email address.