Brand Officer

Energy Development Corporation; Philippines; On-site; PHP 600,000 - 1,000,000; Full time

Job summary

First Gen Corporation is seeking a seasoned branding professional in the Philippines to oversee corporate branding, manage brand reputation, and ensure consistent messaging across channels. You will develop and enforce brand guidelines, lead perception studies, and support PR initiatives in collaboration with the corporate communications team.

The role requires a minimum of a bachelor’s degree in communications-related fields and at least five years in advertising, telco, or FMCG industries.

Qualifications

• Bachelor's degree in Communications, Advertising, Marketing
• With at least 5 years experience in advertising agencies, telco or FMCG

Responsibilities

• Oversee corporate branding, manage brand reputation and build positive perception
• Develop, govern and enforce brand guidelines for First Gen across all channels.
• Manage social media engagement and online branding.
• Support public relations and advocacy, in close coordination with Corp Communications Team
• Coordinate internal branding efforts to maintain cohesive messaging across employer branding and CSR initiatives
• Lead brand perception studies and analyze brand performance through metrics, customer feedback, and market trends to identify opportunities for improvement
• Align with parent company for corporate guidelines and co-branding protocols, as needed
• Handle other special projects that may be assigned

Education

Bachelor's degree in Communications, Advertising, Marketing

Job description

At First Gen we take pride in our work of energizing the Philippines through clean power generation technologies. As we grow to become the best in the industry, we are continuously searching for talent who are driven, empowered, and passionate about making a positive difference in the world. We provide employees with ample opportunities and resources that enable them to perform at their best, contribute value, and help us achieve our Mission of "forging collaborative pathways for a decarbonized and regenerative future." First Gen wants you to be good at your job and be successful at it. To this end, we will invest in your professional and personal growth by providing you with the right tools to effectively carry out your role as well as learning and development opportunities to advance your career.

Key Responsibilities

• Oversee corporate branding, manage brand reputation and build positive perception
• Develop, govern and enforce brand guidelines for First Gen across all channels.
• Manage social media engagement and online branding.
• Support public relations and advocacy, in close coordination with Corp Communications Team
• Coordinate internal branding efforts to maintain cohesive messaging across employer branding and CSR initiatives
• Lead brand perception studies and analyze brand performance through metrics, customer feedback, and market trends (in relation to competitor activities or consumer behavior) to identify opportunities for improvement.
• Align with parent company for corporate guidelines and co-branding protocols, as needed.
• Handle other special projects that may be assigned.

Qualifications

• Bachelor's degree in Communications, Advertising, Marketing
• With at least 5 years experience in advertising agencies, telco or FMCG

Company Description

First Gen Corporation, the country's pioneer in clean, green, and renewable energy, produces 3,500 megawatts of electricity nationwide, powering about 21% of the country with clean energy. Our company operates 30 power plants and facilities across Luzon, Visayas, and Mindanao. It employs over 700 people from diverse disciplines who join us in leading the country's transformation towards a cleaner and decarbonized world. Our deep sense of purpose is rooted in our vision of a country powered by renewable energy, a cleaner world, and thriving communities where we operate. Our leaders lead by example, guided by integrity, strong business ethics, and a growth mindset. Our mentors inspire us to be our best selves, shape our industry, and uplift our professional lives. We continuously look for exceptional talent who value integrity and excellence and are passionate about making a difference. Whatever work you do with us. You can positively impact the communities and the world because our work has one aim and mission: to achieve a decarbonized and regenerative future.