Brand and Innovations Lead

Descorp Inc; Makati; On-site; PHP 1,200,000 - 1,800,000; Full time

Job summary

Descorp Inc. seeks a Brand & Innovations Lead to identify, develop, and drive brand, product and commercial opportunities for portfolio growth.

The role blends brand strategy, consumer insights, innovation and commercial thinking to translate ideas into viable products, launches and growth initiatives. The position works closely with internal teams and external partners to move opportunities from concept through validation, launch and post-launch evaluation, with a focus on turning innovative

Qualifications

• Experience in brand strategy development and portfolio management.
• Ability to translate consumer insights into viable products and launches.
• Strong project management and commercial judgment.
• Track record turning ideas into marketable, scalable opportunities.

Responsibilities

• Lead brand strategy and portfolio development aligned with Descorp's objectives.
• Identify trends and opportunities to grow the brand and categories.
• Oversee innovation and new product development from concept to launch.
• Coordinate with Product Development, Sourcing, Regulatory, Creative, Trade Marketing and E‑Commerce teams.
• Manage the innovation pipeline, timelines and project deliverables.
• Present concepts and business cases to senior management and stakeholders.

Skills

Brand strategy

Portfolio development

Innovation pipeline

Product development

Commercial planning

Market insights

Cross-functional leadership

Job description

The Brand & Innovations Lead is responsible for identifying, developing and driving new brand, product and commercial opportunities that contribute to Descorp's portfolio growth.

This role combines brand strategy, consumer insight, innovation and commercial thinking to identify whitespace opportunities, develop new concepts and translate ideas into viable products, launches and growth initiatives. The Brand & Innovations Lead works closely with internal teams and external partners to move opportunities from concept development through validation, launch and post-launch evaluation.

The role requires strong strategic thinking, consumer understanding, project management and commercial judgment, with a clear focus on turning innovative ideas into marketable, scalable and financially viable business opportunities.

Key Responsibilities

1. Brand Strategy & Portfolio Development

• Develop brand and portfolio strategies aligned with Descorp's business objectives.




• Identify market, consumer, and category trends to uncover new growth opportunities.




• Evaluate portfolio performance and recommend opportunities for growth, repositioning, expansion, or renovation.




• Conduct market and competitor analysis to identify opportunities and differentiation.




• Define brand positioning, target consumers, propositions, and strategic direction.




• Partner with Business Unit Directors and Management to prioritize opportunities based on commercial potential.

2. Innovation & New Product Development

• Lead the innovation pipeline from opportunity identification and concept development through launch.




• Develop new product and brand concepts based on consumer needs, market trends, and business opportunities.




• Create innovation briefs covering consumer insights, proposition, target market, positioning, pricing, and commercial potential.




• Coordinate with Product Development, Sourcing, Regulatory, Creative, Trade Marketing, E-Commerce, and other teams to bring products to market.




• Evaluate products, brands, and suppliers based on consumer relevance, differentiation, viability, and profitability.




• Manage the innovation pipeline, timelines, priorities, and project deliverables.

3. Commercial & Business Planning

• Develop business cases for new brands, products, and innovation initiatives.




• Assess sales potential, pricing, investment requirements, margins, and profitability.




• Work with Finance, Planning & Inventory, Sales, Trade Marketing, and E-Commerce on forecasts, launch plans, and commercial strategies.




• Monitor post-launch performance and recommend improvements, expansion, renovation, or discontinuation as needed.

4. Consumer & Market Insights

• Monitor beauty, personal care, retail, and e-commerce trends to identify growth opportunities.




• Translate consumer behavior, market data, competitor activity, and social trends into actionable insights.




• Conduct or coordinate market research, consumer feedback, and competitive analysis.




• Track emerging brands, ingredients, formats, claims, technologies, and retail trends relevant to Descorp.

5. Cross-Functional & Stakeholder Management

• Lead cross-functional projects from ideation through execution.




• Collaborate with Brand, Creative, Regulatory, Sales, Trade Marketing, E-Commerce, MPC, Finance, and other teams.




• Manage relationships with local and international brand principals, suppliers, manufacturers, and external partners.




• Present innovation concepts, business cases, portfolio recommendations, and project updates to senior management.




• Ensure alignment on priorities, timelines, investments, and expected outcomes.