Brand & Innovations Lead: Growth Architect

Descorp Inc

Makati

On-site

PHP 1,200,000 - 1,800,000

Full time

14 days+

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Job summary

Descorp Inc. seeks a Brand & Innovations Lead to identify, develop, and drive brand, product and commercial opportunities for portfolio growth.

The role blends brand strategy, consumer insights, innovation and commercial thinking to translate ideas into viable products, launches and growth initiatives. The position works closely with internal teams and external partners to move opportunities from concept through validation, launch and post-launch evaluation, with a focus on turning innovative

Qualifications

  • Experience in brand strategy development and portfolio management.
  • Ability to translate consumer insights into viable products and launches.
  • Strong project management and commercial judgment.
  • Track record turning ideas into marketable, scalable opportunities.

Responsibilities

  • Lead brand strategy and portfolio development aligned with Descorp's objectives.
  • Identify trends and opportunities to grow the brand and categories.
  • Oversee innovation and new product development from concept to launch.
  • Coordinate with Product Development, Sourcing, Regulatory, Creative, Trade Marketing and E‑Commerce teams.
  • Manage the innovation pipeline, timelines and project deliverables.
  • Present concepts and business cases to senior management and stakeholders.

Skills

Brand strategy
Portfolio development
Innovation pipeline
Product development
Commercial planning
Market insights
Cross-functional leadership

Job description

Descorp Inc. seeks a Brand & Innovations Lead to identify, develop, and drive brand, product and commercial opportunities for portfolio growth.

The role blends brand strategy, consumer insights, innovation and commercial thinking to translate ideas into viable products, launches and growth initiatives. The position works closely with internal teams and external partners to move opportunities from concept through validation, launch and post-launch evaluation, with a focus on turning innovative

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