Marketing Innovations (New Product Development)

Unilab, Inc.; Metro Manila; On-site; PHP 900,000 - 1,200,000; Full time

Benefits offered by this job

Restaurant d'entreprise

Indemnités de stage/alternance

Job summary

Unilab, Inc. in Metro Manila invites an experienced Brand & Product Creation lead to drive the development of new brands and product lines. You will partner with regional and local marketing, R&D, regulatory, supply, and sales to craft compelling concepts, positioning, and go-to-market strategies.

The role requires strong cross-functional leadership, excellent project management, and a passion for consumer insights to guide product development in a fast-paced environment.

Qualifications

• Holds a bachelor's degree in Marketing, Business, Product Development, or a related field.
• Has at least five years of experience in brand management, product innovation, or category development, preferably in Personal Care or FMCG.
• Demonstrates the ability to lead cross-functional teams and successfully launch products in a fast-paced environment.
• Possesses strong project management skills, with expertise in stage-gate or agile development processes.
• Demonstrates strong analytical skills to evaluate market data, identify opportunities, and prioritize initiatives.
• Communicates and presents effectively, with the ability to influence stakeholders at all organizational levels.
• Demonstrates creative problem-solving skills and a strong interest in consumer insights and product development.

Responsibilities

• Brand & Product Creation: Leads the creation and development of new brands, product lines, and extensions that deliver breakthrough value propositions. Partners with Regional and Local Marketing, R&D, Regulatory, Supply, and Sales teams to develop compelling product concepts, positioning, and go-to-market strategies.
• Project & Process Management: Manages NPD projects through stage-gate processes and drives accountability across cross-functional teams. Monitors project risks, resolves roadblocks, and escalates issues to ensure timely project execution.
• Cross-Functional Collaboration: Fosters a culture of experimentation and problem-solving. Builds strong partnerships with local markets and enabling functions, and champions the voice of the consumer throughout the product development process.

Skills

Brand management

Product innovation

Cross-functional leadership

Project management

Analytical skills

Stakeholder communication

Consumer insights

Education

Bachelor's degree in Marketing, Business, Product Development, or a related field

Job description

• Brand & Product Creation: Leads the creation and development of new brands, product lines, and extensions that deliver breakthrough value propositions. Partners with Regional and Local Marketing, R&D, Regulatory, Supply, and Sales teams to develop compelling product concepts, positioning, and go-to-market strategies.
• Project & Process Management: Manages NPD projects through stage-gate processes and drives accountability across cross-functional teams. Monitors project risks, resolves roadblocks, and escalates issues to ensure timely project execution.
• Cross-Functional Collaboration: Fosters a culture of experimentation and problem-solving. Builds strong partnerships with local markets and enabling functions, and champions the voice of the consumer throughout the product development process.

• Brand & Product Creation: Leads the creation and development of new brands, product lines, and extensions that deliver breakthrough value propositions. Partners with Regional and Local Marketing, R&D, Regulatory, Supply, and Sales teams to develop compelling product concepts, positioning, and go-to-market strategies.
• Project & Process Management: Manages NPD projects through stage-gate processes and drives accountability across cross-functional teams. Monitors project risks, resolves roadblocks, and escalates issues to ensure timely project execution.
• Cross-Functional Collaboration: Fosters a culture of experimentation and problem-solving. Builds strong partnerships with local markets and enabling functions, and champions the voice of the consumer throughout the product development process.

Required Qualifications

• Holds a bachelor's degree in Marketing, Business, Product Development, or a related field.
• Has at least five years of experience in brand management, product innovation, or category development, preferably in Personal Care or FMCG.
• Demonstrates the ability to lead cross-functional teams and successfully launch products in a fast-paced environment.
• Possesses strong project management skills, with expertise in stage-gate or agile development processes.
• Demonstrates strong analytical skills to evaluate market data, identify opportunities, and prioritize initiatives.
• Communicates and presents effectively, with the ability to influence stakeholders at all organizational levels.
• Demonstrates creative problem-solving skills and a strong interest in consumer insights and product development.