B2B Integrated Marketing Manager

Optum, a UnitedHealth Group Company; Makati; On-site; PHP 700,000 - 1,000,000; Full time

Job summary

Optum, a UnitedHealth Group Company, is seeking a results-oriented digital marketing specialist to plan, execute, and optimize multi-channel campaigns in support of sales objectives and pipeline growth.

The role focuses on ABM, paid media, and B2B email marketing using Marketo, with data-driven decisions and cross-functional collaboration with sales, customer success, and product teams.

Qualifications

• 3+ years' experience in performance/digital marketing or similar role.
• Experience with Marketo or similar marketing automation platforms.
• Experience creating and executing paid media campaigns.
• Proven ABM strategy development for high-value accounts.

Responsibilities

• Plan, execute, and optimize online marketing campaigns across channels (email, social, display, paid search, partner marketing).
• Analyze and report on campaign performance against ROI and KPIs.
• Develop strategies to improve conversion rates across marketing channels.
• Develop and implement ABM strategies driving pipeline growth in strategic accounts.
• Design and execute B2B email campaigns using Marketo.
• Utilize data to drive insights and boost marketing performance.
• Manage marketing budget to ensure efficient spend.
• Collaborate with sales, customer success, and product to align marketing with business goals.
• Drive strategies to support sales objectives and pipeline in strategic accounts.

Skills

Performance marketing

Digital marketing

ABM strategies

PPC & SEO

CRM familiarity

Data analysis

Cross-functional collaboration

Communication

Project management

Trend awareness

Tools

Marketo

Google Ads

Facebook Ads

CRM systems

Programmatic

Job description

About the role

This role involves planning, executing, and optimizing online marketing campaigns across multiple channels including email, social media, display advertising, paid search, and partner marketing. You will analyze campaign performance against ROI and KPI goals, develop conversion rate optimization strategies, and design B2B email marketing campaigns using Marketo. The position requires managing marketing budgets, collaborating with cross-functional teams including sales, customer success, and product, and developing strategies that support sales objectives and drive pipeline growth in strategic accounts.

Key responsibilities

• Plan, execute, and optimize online marketing campaigns across channels such as email, social media, display advertising, paid search and partner marketing




• Analyze and report on the performance of all digital marketing campaigns, assessing against goals (ROI and KPIs)




• Develop and implement strategies to improve conversion rates across various marketing channels




• Develop and implement ABM strategies to target high-value accounts, ensuring alignment with sales objectives and driving pipeline growth




• Design, execute, and optimize B2B email marketing campaigns using Marketo




• Utilize data to drive insights and make informed decisions to enhance marketing performance




• Manage and oversee the marketing budget to ensure efficient campaign spending




• Work closely with cross-functional teams including sales, customer success, and product to align marketing strategies with business objectives




• Develop and execute marketing strategies that support sales objectives and drive pipeline in strategic customer and prospect accounts

About you

• 3+ years' experience in performance marketing, digital marketing, or a similar role




• Experience with Marketo or similar marketing automation platforms




• Experience creating and executing paid media campaigns




• Demonstrated experience in developing and implementing successful ABM strategies that drive engagement and conversion in high-value accounts




• Experience with PPC, SEO, Programmatic, and Retargeting




• Familiarity with CRM systems and customer journey mapping




• Excellent communication and collaboration skills




• Ability to manage multiple projects and meet deadlines




• Knowledge of the latest trends and best practices in digital marketing




• Strong analytical skills and proficiency in data analysis tools