Job Overview
We are seeking a dynamic and strategic Junior Marketing Head to lead our marketing initiatives, manage campaigns, and drive brand growth. In this role, you will oversee end-to-end marketing activities, manage marketing team members, and analyze performance metrics to ensure our targets and strategic objectives are met.
Key Responsibilities
- Strategy & Campaign Management: Develop, implement, and optimize comprehensive marketing strategies and promotional campaigns.
- Social Media & Digital Leadership: Plan, oversee, and evaluate multi-channel social media marketing activities and digital content strategies.
- Team & Project Leadership: Manage, mentor, and coordinate marketing staff while keeping cross-functional marketing projects on schedule.
- Performance Tracking & Analytics: Monitor marketing performance, audience engagement, and campaign ROI to drive continuous improvement.
- Opportunity & Market Analysis: Identify emerging marketing trends, market opportunities, and potential strategic brand collaborations.
- Reporting & Evaluation: Prepare detailed marketing reports, campaign evaluations, and performance presentations for senior management.
- Target Achievement: Ensure that departmental marketing KPIs, growth targets, and overall business objectives are consistently achieved.
Qualifications & Requirements
- Education: Bachelor’s degree in Marketing, Business Administration, Communications, Advertising, or a related field.
- Experience: 2–4 years of progressive experience in marketing, social media management, or campaign execution, preferably with 1–2 years in a supervisory or leadership role.
- Technical Skills:
- Proficiency with social media management tools (e.g., Hootsuite, Buffer, Meta Business Suite).
- Hands-on experience with web analytics, SEO, and ad platforms (Google Analytics, Google Ads, Meta Ads Manager).
- Familiarity with email marketing software and CRM systems.
- Core Competencies:
- Strong leadership, team management, and project coordination abilities.
- Excellent written and verbal communication skills.
- Strong analytical skills with a data-driven approach to decision-making.
- Creative mindset with keen attention to market trends and strategic opportunities.