Assistant Trade Marketing Manager

Firefly Electric & Lighting Corporation; Manila; On-site; PHP 670,000 - 1,004,000; Full time

Job summary

Firefly Electric and Lighting Corporation (FELCO) in Ermita, Manila, is seeking an Assistant Trade Marketing Manager. You will execute trade marketing activities as outlined in the Marketing Plan, ensuring timely delivery of initiatives and gathering market insights from sales teams and customers.

You will lead and develop the trade marketing team, customize national strategies for accounts and channels, define objectives, timelines and KPIs, collaborate with internal and external partners, and

Qualifications

• Bachelor's degree in Marketing, Business Administration, or similar field.
• At least three years of experience in trade marketing or field sales.
• Understanding of market dynamics, trends, and competitive landscape.
• Team management and interpersonal skills to collaborate effectively with others.
• Organizational and project management skills to oversee multiple initiatives simultaneously.
• Communication skills to effectively convey ideas and plans to internal and external stakeholders.
• Proficiency in using Google Suite and analytics platforms.

Responsibilities

• Manages individuals and teams to optimize productivity and engagement.
• Customizes national trade marketing strategies for specific accounts, channels, brands, and sales groups.
• Develops objectives, timelines, and KPIs for trade marketing activities aligned with the brand strategy.
• Collaborates with sales teams, agencies, and vendors to ensure effective execution of trade marketing plans.
• Reviews, analyzes, and makes recommendations based on program results, ensuring compliance with standards, processes, and budgets.

Skills

Team management

Interpersonal skills

Organizational skills

Communication skills

Market dynamics understanding

Education

Bachelors in Marketing or related field

Tools

Google Suite

Analytics platforms

Job description

About The Role

Location: Ermita, Manila

Role Type: Full-time

Department: Marketing

Reporting to: Trade Marketing Manager

The Assistant Trade Marketing Manager executes specific trade marketing activities as set out in the Marketing Plan, ensuring timely delivery of tactical initiatives and gathering market insights from sales teams and customers to determine the appropriate marketing initiatives.

Other requirements include the following:

• Effectively manages individuals and teams to optimize their productivity and engagement, including work planning, performance management, development and coaching, and team culture management
• Customizes national trade marketing strategies for specific accounts, channels, brands, and sales groups to maximize effectiveness
• Develops objectives, timelines, and Key Performance Indicators (KPIs) for trade marketing activities that align with the broader brand strategy
• Collaborates with internal and external stakeholders, including sales teams, agencies, and vendors, to ensure the effective execution of trade marketing plans
• Reviews, analyzes, and makes recommendations based on the results of trade marketing programs and activities, ensuring compliance with standards, processes, and budgets.

To succeed and grow in this role, you will be required to meet the following qualifications:

• Bachelor's degree in Marketing, Business Administration, or similar fields of study
• At least three (3) years of experience in trade marketing or field sales
• Understanding of market dynamics, trends, and competitive landscape
• Team management and interpersonal skills to collaborate effectively with others
• Organizational and project management skills to oversee multiple initiatives simultaneously
• Communication skills to effectively convey ideas and plans to internal and external stakeholders
• Proficiency in using a variety of tools and software, including Google Suite and analytics platforms

About FELCO

Firefly Electric and Lighting Corporation (FELCO) started in 2001 with a simple goal: to make quality lighting and electrical products available and affordable for every Filipino. From homes to businesses, we continue to offer practical solutions that help power everyday life.

Our brands Firefly, ROYU, ECOlum, Herks, and Xpert are each designed to bring comfort, safety, and convenience into Filipino homes. Alongside our own brands, we partner with respected global names such as CHiNT, ABB, and DCK, giving our customers access to a wide range of everyday and specialized solutions.

We work closely with designers, engineers, contractors, retailers, institutions, and developers, building partnerships that help us understand real needs and respond with the right solutions.