Assistant Trade Marketing Manager

Firefly Electric & Lighting Corporation; Philippines; On-site; PHP 600,000 - 900,000; Full time

Job summary

Firefly Electric & Lighting Corporation in the Philippines seeks a seasoned Trade Marketing Lead to translate brand plans into high-performing trade activities and tailor channel initiatives alongside sales teams. You will oversee KPI setting, budget adherence, and agency collaboration to maximize campaign ROI.

With 5+ years in trade marketing or related fields, you will guide a team, analyze performance, and drive insights for future programs, while aligning with internal stakeholders and

Qualifications

• Bachelor’s degree required in marketing or related field.
• Minimum 5 years in trade marketing, field sales, or channel management.
• Strong grasp of channel dynamics and shopper trends.
• Experience with promotional planning and budgets.
• Proficient in analytics and budget tracking.

Responsibilities

• Translate brand marketing plans into high-performing trade activities.
• Customize channel initiatives and align with sales teams.
• Lead strategy customization, execution, and KPI setting.
• Collaborate with internal and external partners to ensure flawless activations.
• Analyze campaign ROI and derive field insights; mentor team.

Skills

Strategy customization

Campaign & KPI management

Stakeholder & agency collaboration

Insights & performance analytics

Team leadership

Education

Bachelor’s degree in Marketing, Business Administration, or related field

Tools

Google Workspace

Analytics software

Job description

Execute tailored channel strategies and drive impact at the point of sale.

Translate brand marketing plans into high-performing trade activities, customize channel initiatives, and align with sales teams to maximize campaign ROI.

• Strategy Customization & Execution:
• Campaign & KPI Management: Set clear objectives, execution timelines, and KPIs for tactical trade initiatives while monitoring program performance against budgets and compliance standards.
• Stakeholder & Agency Collaboration: Partner closely with internal sales teams, external creative agencies, and vendors to ensure flawless execution of trade activations.
• Insights & Performance Analytics: Analyze campaign outcomes, evaluate ROI, and gather field insights from sales teams to refine future trade marketing programs.
• Team Leadership & Development: Supervise and mentor direct reports, overseeing work distribution, performance evaluations, and team capability building.

What You Need to Succeed

• Bachelor’s degree in Marketing, Business Administration, or a related field.
• Minimum 5 years of hands-on experience in trade marketing, field sales, or channel management.
• Strong grasp of channel dynamics, shopper trends, promotional planning, and competitive trade landscapes.
• Proven organizational and project management capabilities, paired with practical team management skills.
• Proficiency in performance analytics, budget tracking, and standard productivity tools (e.g., Google Workspace, analytics software).

About FELCO

Firefly Electric and Lighting Corporation (FELCO) started in 2001 with a simple goal: to make quality lighting and electrical products available and affordable for every Filipino. From homes to businesses, we continue to offer practical solutions that help power everyday life.

Our brands Firefly, ROYU, ECOlum, Herks, and Xpert are each designed to bring comfort, safety, and convenience into Filipino homes. Alongside our own brands, we partner with respected global names such as CHiNT, ABB, and DCK, giving our customers access to a wide range of everyday and specialized solutions.

We work closely with designers, engineers, contractors, retailers, institutions, and developers, building partnerships that help us understand real needs and respond with the right solutions.