Trade Marketing Assistant: Strategy, Insights & Execution

Firefly Electric & Lighting Corporation; Manila; On-site; PHP 670,000 - 1,004,000; Full time

Job summary

Firefly Electric and Lighting Corporation (FELCO) in Ermita, Manila, is seeking an Assistant Trade Marketing Manager. You will execute trade marketing activities as outlined in the Marketing Plan, ensuring timely delivery of initiatives and gathering market insights from sales teams and customers.

You will lead and develop the trade marketing team, customize national strategies for accounts and channels, define objectives, timelines and KPIs, collaborate with internal and external partners, and

Qualifications

• Bachelor's degree in Marketing, Business Administration, or similar field.
• At least three years of experience in trade marketing or field sales.
• Understanding of market dynamics, trends, and competitive landscape.
• Team management and interpersonal skills to collaborate effectively with others.
• Organizational and project management skills to oversee multiple initiatives simultaneously.
• Communication skills to effectively convey ideas and plans to internal and external stakeholders.
• Proficiency in using Google Suite and analytics platforms.

Responsibilities

• Manages individuals and teams to optimize productivity and engagement.
• Customizes national trade marketing strategies for specific accounts, channels, brands, and sales groups.
• Develops objectives, timelines, and KPIs for trade marketing activities aligned with the brand strategy.
• Collaborates with sales teams, agencies, and vendors to ensure effective execution of trade marketing plans.
• Reviews, analyzes, and makes recommendations based on program results, ensuring compliance with standards, processes, and budgets.

Skills

Team management

Interpersonal skills

Organizational skills

Communication skills

Market dynamics understanding

Education

Bachelors in Marketing or related field

Tools

Google Suite

Analytics platforms

Job description

Firefly Electric and Lighting Corporation (FELCO) in Ermita, Manila, is seeking an Assistant Trade Marketing Manager. You will execute trade marketing activities as outlined in the Marketing Plan, ensuring timely delivery of initiatives and gathering market insights from sales teams and customers.

You will lead and develop the trade marketing team, customize national strategies for accounts and channels, define objectives, timelines and KPIs, collaborate with internal and external partners, and