Assistant Marketing Manager - Creative Services, Brand & Retail Experience

Alfamart Trading Philippines, Inc.; Pasay; On-site; PHP 900,000 - 1,700,000; Full time

Benefits offered by this job

Health insurance

Employee discounts

Awards program

Exclusive membership privileges

Dynamic workplace

Work-life balance

Job summary

Alfamart Trading Philippines, Inc. is seeking an Assistant Marketing Manager - Creative Services, Brand & Retail Experience to lead creative strategy, brand design, multimedia production, and retail experience across Commercial Marketing and Corporate Brand.

You will translate business goals into campaign concepts, manage a multidisciplinary creative team, and ensure cohesive executions across digital, in-store, print, and events while protecting brand integrity.

Qualifications

• Bachelor's degree required in a relevant field.
• Minimum 5–7 years in marketing/creative leadership for senior levels.
• Proven portfolio across integrated campaigns and retail materials.
• Strong knowledge of Adobe Creative Cloud and video editing tools.
• Experience in retail, FMCG, or multi-branch environments preferred.

Responsibilities

• Lead creative direction for Alfamart campaigns and brand systems.
• Translate objectives into strong creative concepts and visuals.
• Oversee multimedia production, in-store materials, and digital content.
• Manage a multidisciplinary creative team and ensure timely delivery.
• Maintain brand integrity across Commercial Marketing and Corporate Brand.

Skills

Creative strategy

Brand design

Multimedia production

Cross-functional collaboration

Graphic design

Videography

Photography

Motion graphics

Content production

Retail communication

Education

Bachelor’s Degree in Multimedia Arts, Advertising, Fine Arts, Visual Communication, Communication Arts, Film, Digital Media, Marketing, or related field

Tools

Adobe Creative Cloud

Video editing platforms

Photography tools

Motion graphics

Print production

AI-assisted creative tools

Job description

ABOUT US

Be part of something big. Be part of growth.

Alfamart is the first and only Super Minimart in the Philippines, designed to serve the everyday needs of Filipino neighborhoods and communities. As one of the fastest-growing retail chains in the country, we are continuously expanding nationwide—bringing convenience, value, and service closer to every Filipino home.

Joining Alfamart means more than just having a job. It means becoming part of a dynamic and purpose-driven organization where your work creates real impact. As we grow, so do your opportunities—to advance your career, build new skills, and contribute to a company that values both its people and the communities it serves.

WHO ARE WE LOOKING FOR

We are looking for an ASSISTANT MARKETING MANAGER - Creative Services, Brand & Retail Experience who will lead Alfamart’s creative strategy, brand design, multimedia production, and retail experience across Commercial Marketing and Corporate Brand.

Translate business and marketing strategies into strong campaign concepts and cohesive creative executions across digital platforms, social media, in-store materials, print, video, photography, corporate communication, events, and other customer touchpoints.

Build and manage a multidisciplinary creative team that combines specialized ownership with strong cross-functional capability in graphic design, videography, photography, motion graphics, content production, and retail communication.

KEY RESPONSIBILITIES

CREATIVE AND BRAND LEADERSHIP

• Establish Alfamart’s overall creative direction and visual standards.

• Translate campaign objectives, customer insights, and commercial priorities into creative strategies.

• Lead the conceptualization of campaigns, key visuals, brand systems, and customer-facing executions.

• Ensure consistent application of the Alfamart brand across Commercial Marketing, Corporate Brand, franchise, leasing, employer branding, and retail touchpoints.

• Develop and maintain brand guidelines, templates, visual systems, production standards, and asset libraries.

• Review creative concepts for originality, relevance, clarity, and business effectiveness.

• Protect the integrity of the brand while allowing creative flexibility across different audiences and platforms.

CAMPAIGN AND CREATIVE DEVELOPMENT

• Lead creative development for Mailer, Big Bet, Big Savings, RTE, Prepared Food, seasonal campaigns, supplier-funded promotions, payment programs, GrabMart, and other commercial initiatives.

• Ensure that campaign concepts are adaptable across digital, social media, print, video, in-store, and event formats.

• Guide the development of Corporate Brand content for LinkedIn, Facebook Business, franchise, leasing, HR, PR, and stakeholder communication.

• Review campaign themes, key messages, copy direction, mood boards, storyboards, and creative applications.

• Recommend appropriate content formats based on the audience, platform, campaign objective, and customer journey.

RETAIL AND STORE EXPERIENCE

• Lead the creative direction for in-store campaigns, promotional displays, menu boards, product communication, store openings, and retail activations.

• Ensure that store materials are visible, readable, practical, customer-friendly, and operationally executable.

• Collaborate with Store Operations, Marketing Operations, Merchandising, and Store Development on retail communication and visual-merchandising requirements.

• Review actual store implementation and recommend improvements based on customer visibility and operational feedback.

• Develop standards for campaign zoning, material placement, price communication, and customer navigation.

MULTIMEDIA AND CONTENT PRODUCTION

• Direct major photo shoots, video shoots, food and product shoots, store shoots, executive shoots, and event coverage.

• Review scripts, storyboards, shot lists, production plans, editing directions, and final multimedia outputs.

• Establish quality standards for photography, videography, lighting, audio, editing, color treatment, and motion graphics.

• Determine which requirements can be produced internally and which require external agencies or production partners.

• Build a reusable asset library covering products, stores, employees, executives, campaigns, and corporate activities.

CREATIVE OPERATIONS

• Establish the creative briefing, job order, approval, revision, and final release process.

• Set creative priorities based on the approved campaign calendar and business requirements.

• Monitor workload, production timelines, deliverables, and creative resources.

• Ensure proper quality control, proofreading, price checking, product validation, and production-file preparation.

• Manage creative agencies, photographers, videographers, production houses, printers, and other suppliers.

• Monitor creative-production budgets and recommend cost-efficient solutions.

• Ensure proper file organization, version control, archiving, and turnover.

TEAM LEADERSHIP

• Lead and develop the three creative functions and their respective teams.

• Establish multimedia-capability standards for all creative employees.

• Conduct creative reviews, critiques, coaching sessions, and capability assessments.

• Cross-train employees to reduce reliance on a single specialist.

• Ensure appropriate workload distribution and collaboration among the three creative units.

• Identify competency gaps and recommend training, equipment, software, and manpower requirements.

• Promote creativity, speed, accountability, accuracy, and continuous improvement.

WHAT IT TAKES TO BE PART OF THE TEAM

• Bachelor’s Degree in Multimedia Arts, Advertising, Fine Arts, Visual Communication, Communication Arts, Film, Digital Media, Marketing, or related field.

• At least 5–7 years of experience for Assistant Marketing Manager level or 7–10 years for Marketing Manager level.

• At least 2–4 years of creative-team leadership experience.

• Experience in retail, FMCG, food, agency, e-commerce, or multi-branch businesses is preferred.

• Strong portfolio covering integrated campaigns, graphic design, digital content, video, photography, and retail materials.

• Strong knowledge of Adobe Creative Cloud, video-editing platforms, photography, videography, motion graphics, print production, and AI-assisted creative tools.

CORE COMPETENCIES

• Creative and strategic leadership

• Brand stewardship

• Commercial and customer judgment

• Multimedia-production knowledge

• Retail and customer-experience thinking

• Storytelling

• Team development

• Project and resource management

• Stakeholder management

• Quality control

• Decision-making and accountability

WHAT’S IN IT FOR YOU

At Alfamart, we make sure our people grow as we grow.

• Supportive Environment – Work in a collaborative culture that values your contributions

• Comprehensive Benefits – Health insurance, employee discounts, awards, and exclusive membership privileges

• Dynamic Workplace – Be part of a fast-growing, innovative retail organization

• Work-Life Balance – Enjoy paid leaves including vacation, sick, and bereavement leave, with increasing benefits based on tenure

IMPORTANT REMINDERS

• Please complete all pre-screening questions on our application page to ensure proper processing of your application

• Alfamart does not charge any amount at any stage of the recruitment process

• Stay alert against recruitment fraud and only apply through official channels

JOIN THE ALFAMART TEAM

Grow your career with a company that grows with you.

We are always here for you—be part of Alfamart’s success story today.