Assistant Marketing Manager (DIGITIAL) - Digital Marketing & Customer Engagement
Alfamart Trading Philippines, Inc.
An application made for this job — a tailored resume and cover letter that speak straight to the posting.
Benefits offered by this job
Job summary
Alfamart Trading Philippines, Inc. is seeking an Assistant Marketing Manager (Digital) to lead Alfamart’s digital marketing, social media, customer engagement and digital lead-generation strategy in the Philippines.
You will build an integrated digital ecosystem to drive brand awareness, store traffic and engagement across platforms including Facebook, Instagram, TikTok and YouTube. The role focuses on transforming digital marketing into a performance-driven function, with emphasis on customer
Qualifications
- Bachelor’s Degree in Marketing, Advertising, Digital Marketing, or related field
- 5–7 years for assistant level; 7–10 years for manager
- 2–4 years leading a digital, social media or performance‑marketing team
- Retail, FMCG, food, e‑commerce or agencies experience preferred
- Strong experience in digital strategy, social media, paid media, content development, customer engagement and analytics
- Experience in lead generation and corporate brand communication is an advantage
- Strong knowledge of Meta Business Suite, Ads Manager, TikTok, LinkedIn, YouTube, Google Analytics, Looker Studio and related tools
Responsibilities
- Develop Alfamart’s overall digital marketing and customer-engagement strategy.
- Lead digital campaigns across platforms and align with marketing calendar.
- Drive lead-generation programs for franchise, leasing and other business needs.
- Manage content pillars and creator partnerships.
- Monitor performance KPIs and report to stakeholders.
- Ensure proper governance, budgets and timelines.
Skills
Education
Tools
Job description
Be part of something big. Be part of growth.
Alfamart is the first and only Super Minimart in the Philippines, designed to serve the everyday needs of Filipino neighborhoods and communities. As one of the fastest-growing retail chains in the country, we are continuously expanding nationwide—bringing convenience, value, and service closer to every Filipino home.
Joining Alfamart means more than just having a job. It means becoming part of a dynamic and purpose-driven organization where your work creates real impact. As we grow, so do your opportunities—to advance your career, build new skills, and contribute to a company that values both its people and the communities it serves.
We are looking for Assistant Marketing Manager (DIGITAL) - Digital Marketing & Customer Engagement who will lead Alfamart’s overall digital marketing, social media, customer engagement and digital lead-generation strategy.
Develop an integrated digital ecosystem that builds brand awareness, drives customer traffic and engagement, supports commercial campaigns, strengthens Corporate Brand, and generates qualified franchise, leasing, employer-branding and business leads.
Transform digital marketing from a primarily posting-based function into a performance-driven capability supported by customer insights, channel strategy, content planning, paid media, creator partnerships, community management, and measurement.
Digital Strategy and Leadership
Develop Alfamart’s overall digital marketing and customer-engagement strategy.
Establish the role of Facebook, Instagram, TikTok, YouTube, Viber, LinkedIn, Facebook Business and other relevant platforms.
Translate business objectives, commercial priorities and Corporate Brand goals into digital strategies.
Develop annual, quarterly and monthly digital plans aligned with the marketing calendar.
Define platform objectives, target audiences, content pillars, formats and performance targets.
Identify digital opportunities that can increase store traffic, transactions, basket size, engagement and brand consideration.
Evaluate emerging platforms, content formats, technologies and customer behaviors relevant to Alfamart.
Ensure that digital campaigns support the complete customer journey—from awareness and engagement to store visit, purchase, inquiry or lead submission.
Commercial Digital Marketing
Lead digital support for Big Bet, Big Savings, Mailer, RTE, Prepared Food, supplier-funded campaigns, seasonal campaigns and product priorities.
Develop digital amplification plans for major promotions and one-day engagement pushes.
Strengthen digital support for GrabMart, PayMaya, Mastercard, GCash and other payment or delivery programs.
Recommend content and media strategies that encourage customers outside the store to visit or transact.
Align digital plans with Promotions, Merchandising, Operations, Creatives and Marketing Analytics.
Ensure that supplier-funded digital commitments are properly executed, documented and reported.
Identify opportunities for location-based, audience-based and store-cluster digital campaigns.
Corporate Digital and Lead Generation
Lead digital strategy for LinkedIn, Facebook Business and other corporate channels.
Develop lead-generation programs for franchise, leasing and other business requirements.
Support employer branding, recruitment communication, employee stories and corporate reputation.
Establish clear audience segmentation and content strategies for entrepreneurs, lessors, jobseekers, employees, business partners and other stakeholders.
Improve the digital inquiry journey, including calls to action, landing pages, lead forms, response routing and tracking.
Ensure that qualified inquiries are properly endorsed to Franchise, Leasing, HR or the relevant business owner.
Monitor lead quality, conversion progress and stakeholder feedback.
Content and Customer Engagement
Establish the overall social media content strategy and customer-engagement framework.
Develop content pillars that balance commercial, community, corporate, educational and engagement content.
Guide the development of short‑form videos, Reels, creator content, customer stories, product features and recurring content series.
Build programs that encourage customer participation and user-generated content.
Establish community‑management standards, tone of voice, response time and escalation procedures.
Ensure that customer concerns, questions and brand risks are properly addressed.
Use customer comments, messages, reviews and social conversations as sources of customer insight.
Develop programs that strengthen Alfamart’s image as a dependable and relevant neighborhood partner.
Performance Marketing and Analytics
Define digital KPIs and measurement standards per channel and campaign.
Monitor reach, engagement, video performance, traffic, leads, media efficiency and conversion indicators.
Lead the development of digital dashboards and monthly performance reports.
Evaluate organic and paid content performance.
Use data to improve content, timing, targeting, formats and media allocation.
Conduct competitor and category benchmarking.
Establish testing plans for content formats, calls to action, audience targeting and creative executions.
Present digital results, insights and recommendations to Marketing Management, Mancom and other stakeholders.
Work with Marketing Analytics, IT and external partners to improve attribution and reporting.
Paid Media and Creator Management
Develop the overall paid‑social and digital media strategy.
Set campaign objectives, audience strategies, budgets and performance benchmarks.
Review boosting and media recommendations before campaign activation.
Monitor cost efficiency, results and optimization actions.
Establish the creator, KOL and UGC strategy for commercial and Corporate Brand campaigns.
Review creator profiles, audience relevance, brand fit, content proposals and performance.
Ensure proper contracts, usage rights, disclosure requirements and documentation.
Build a pool of suitable national, local, community and micro‑creators.
Digital Operations and Governance
Establish a structured content‑planning, briefing, approval, posting and reporting process.
Maintain a consolidated digital calendar across Commercial Marketing and Corporate Brand.
Ensure that all published materials use correct prices, mechanics, products, dates, links and mandatory information.
Establish platform‑access controls, account ownership, password‑security and turnover standards.
Develop crisis‑management and escalation procedures.
Ensure compliance with brand guidelines, data‑privacy requirements, platform policies and legal standards.
Manage agencies, media partners, creators, platform representatives and digital suppliers.
Monitor the digital marketing budget and expenses.
Team Leadership
Lead and develop the Digital Marketing and Customer Engagement team.
Set clear responsibilities, performance targets and capability standards.
Coach the team in strategy, channel management, content, analytics, paid media, community management and lead generation.
Cross‑train employees to provide continuity across platforms and functions.
Conduct regular performance reviews, campaign evaluations and learning sessions.
Identify future manpower, training, platform and technology requirements.
Promote customer focus, responsiveness, experimentation, accountability and data‑driven decision‑making.
Bachelor’s Degree in Marketing, Advertising, Digital Marketing, Communication, Business, Media, or related field.
At least 5–7 years of relevant experience for Assistant Marketing Manager level or 7–10 years for Marketing Manager level.
At least 2–4 years of experience leading a digital, social media or performance‑marketing team.
Retail, FMCG, food, e‑commerce, agency or multi‑branch experience is preferred.
Strong experience in digital strategy, social media, paid media, content development, customer engagement and analytics.
Experience in lead generation, creator marketing and Corporate Brand communication is an advantage.
Strong knowledge of Meta Business Suite, Ads Manager, TikTok, LinkedIn, YouTube, Google Analytics, Looker Studio and related tools.
Digital and commercial strategy
Customer and audience understanding
Performance and data analysis
Content and channel strategy
Paid‑media management
Customer engagement
Corporate and lead‑generation marketing
Team leadership
Stakeholder management
Risk and reputation management
Innovation and adaptability
Accountability and execution
WHAT’S IN IT FOR YOU
At Alfamart, we make sure our people grow as we grow.
Supportive Environment – Work in a collaborative culture that values your contributions
Comprehensive Benefits – Health insurance, employee discounts, awards, and exclusive membership privileges
Dynamic Workplace – Be part of a fast‑growing, innovative retail organization
Work‑Life Balance – Enjoy paid leaves including vacation, sick, and bereavement leave, with increasing benefits based on tenure
IMPORTANT REMINDERS
Please complete all pre‑screening questions on our application page to ensure proper processing of your application
Alfamart does not charge any amount at any stage of the recruitment process
Stay alert against recruitment fraud and only apply through official channels
JOIN THE ALFAMART TEAM
Grow your career with a company that grows with you.
We are always here for you—be part of Alfamart’s success story today.
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