Marketing (Digital) Supervisor | Pasay City Metro Manila

Alfamart Trading Philippines, Inc.; Pasay; On-site; PHP 446,000 - 781,000; Full time

Benefits offered by this job

Health insurance

Employee discounts

Employee awards

Membership services

Paid time off

Job summary

Alfamart Trading Philippines, Inc. invites an experienced digital marketing professional to join our Pasay City head office. You will lead integrated planning, manage campaigns across channels, and optimize performance through data-driven insights.

This role emphasizes collaboration with Commercial Marketing and Corporate Brand teams to drive growth and brand visibility. You will supervise a small team, oversee content and paid media execution, and ensure accurate reporting.

Qualifications

• Bachelor's degree in Marketing, Advertising, Communication, Digital Media, Business or related field.
• 3-5 years of digital marketing, social media, performance marketing or related experience.
• Supervisory or project-lead experience is preferred.
• Experience in retail, FMCG, e-commerce, agency or multi-branch operations is advantageous.
• Working knowledge of organic and paid social media, content strategy, community management and lead generation.
• Strong experience in platform analytics, campaign reporting and performance optimization.
• Proficiency in Meta Business Suite, Meta Ads Manager, TikTok, LinkedIn, YouTube Analytics, Google Analytics, Looker Studio and related platforms.
• Must be willing to be assigned in our Head Office located in Pasay City

Responsibilities

• Translate approved marketing strategies into monthly and campaign-specific digital plans.
• Consolidate digital requirements across Commercial Marketing and Corporate Brand.
• Develop channel roles, content approaches, posting schedules and amplification recommendations.
• Ensure alignment between campaigns, content, media, community management and lead generation.
• Review digital briefs before endorsement to Creatives or external partners.
• Maintain the master digital calendar and campaign tracker.
• Identify conflicts, content gaps and opportunities for stronger campaign support.
• Supervise the execution of digital campaigns across multiple platforms.
• Review posts, captions, links, tags, calls to action and publishing schedules.
• Ensure content is appropriate for each audience, platform and objective.
• Coordinate the digital rollout of promos, product campaigns, supplier activities and Corporate Brand programs.
• Ensure major campaigns have pre-launch, launch, sustaining and reminder content.
• Review digital support for partnerships and payments.
• Check accuracy of products, prices, mechanics, dates and DISCLAIMERS before posting.
• Develop weekly, monthly and campaign performance reports.
• Track reach, engagement, views, watch time, traffic, leads, response time and media performance.
• Compare results against targets, historical data and competitors.
• Identify high- and low-performing content and optimize accordingly.
• Develop test-and-learn plans and maintain dashboards.
• Convert data into insights and action plans.

Skills

Digital marketing

Social media

Performance marketing

Team supervision

Analytics

Content strategy

Lead generation

Campaign reporting

Campaign planning

Meta Business Suite

Google Analytics

Looker Studio

Education

Bachelor's degree in Marketing or related field

Tools

Meta Ads Manager

TikTok Ads Manager

LinkedIn Analytics

YouTube Analytics

Google Analytics

Looker Studio

Job description

ABOUT US:

Being part of a dynamic organization is one of the secrets of career success. Alfamart is the first and only Super Minimart in the Philippines that is designed to serve the needs of local Filipino neighborhoods & communities. Join the fastest-growing chain as we expand across the Philippines!

By joining the fastest-growing retail chain in the country, you become part of a team that is making a real difference. You'll gain more than just a job; you'll have opportunities for growth and development as the company expands across the Philippines. This means advancing your career, learning new skills, and contributing to a company that values its employees and the communities it serves.

Key Responsibilities

Integrated Digital Planning

• Translate approved marketing strategies into monthly and campaign-specific digital plans.
• Consolidate digital requirements across Commercial Marketing and Corporate Brand.
• Develop channel roles, content approaches, posting schedules and amplification recommendations.
• Ensure alignment between campaigns, content, media, community management and lead generation.
• Review digital briefs before endorsement to Creatives or external partners.
• Maintain the master digital calendar and campaign tracker.
• Identify conflicts, content gaps and opportunities for stronger campaign support.

Campaign and Channel Management

• Supervise the execution of digital campaigns across Facebook, Instagram, TikTok, YouTube, Viber, LinkedIn and Facebook Business.
• Review posts, captions, links, tags, calls to action and publishing schedules.
• Ensure content is appropriate for each audience, platform and objective.
• Coordinate the digital rollout of promos, product campaigns, supplier activities and Corporate Brand programs.
• Ensure that major campaigns have pre-launch, launch, sustaining and reminder content.
• Review digital support for GrabMart, payment platforms and other commercial partnerships.
• Check the accuracy of products, prices, mechanics, dates and DISCLAIMERS before posting.

Digital Performance and Optimization

• Develop weekly, monthly and campaign performance reports.
• Track reach, engagement, views, watch time, traffic, leads, response time and media performance.
• Compare campaign results against targets, historical results and competitor activity.
• Identify high-performing and low-performing content.
• Recommend changes in content, posting time, format, audience and media allocation.
• Develop test-and-learn plans.
• Maintain dashboards and ensure the accuracy of reported data.
• Convert data into concise management insights and action plans.

Paid Media

• Develop boosting and paid-media recommendations based on campaign objectives.
• Prepare audience, budget, placement and duration recommendations.
• Set up or coordinate approved campaigns.
• Monitor spending, delivery, frequency, cost efficiency and results.
• Optimize active campaigns based on performance.
• Ensure that media expenses and supporting documents are properly monitored.
• Prepare post-campaign reports and recommendations.

Content, Community and Creators

• Review content plans, captions, engagement concepts and creator proposals.
• Guide community-management responses and escalation procedures.
• Monitor brand sentiment, recurring inquiries and customer concerns.
• Coordinate creator, KOL and UGC requirements with the assigned team member.
• Review creator outputs for accuracy, brand fit and platform suitability.
• Ensure that customer or creator content is properly documented and approved for use.
• Corporate Digital and Lead Management
• Review LinkedIn and Facebook Business calendars.
• Ensure proper digital support for franchise, leasing, HR and Corporate Brand programs.
• Monitor digital inquiries and lead-generation performance.
• Ensure that inquiries are endorsed to the correct stakeholder.
• Track lead status, response time and stakeholder feedback.
• Recommend improvements to calls to action, forms, content and inquiry handling.

Team Supervision

• Assign projects and balance the workload of direct reports.
• Conduct regular digital-calendar and performance reviews.
• Review outputs before approval or publication.
• Coach direct reports in channel strategy, content planning, analytics, paid media and reporting.
• Ensure team continuity through cross-training and proper documentation.
• Maintain publishing, access, approval and file-management discipline.

Qualifications

• Bachelor's Degree in Marketing, Advertising, Communication, Digital Media, Business or related field.
• At least 3-5 years of digital marketing, social media, performance marketing or related experience.
• Supervisory or project-lead experience is preferred.
• Experience in retail, FMCG, e-commerce, agency or multi-branch operations is an advantage.
• Working knowledge of organic and paid social media, content strategy, community management and lead generation.
• Strong experience in platform analytics, campaign reporting and performance optimization.
• Proficiency in Meta Business Suite, Meta Ads Manager, TikTok, LinkedIn, YouTube Analytics, Google Analytics, Looker Studio and related platforms.
• Must be willing to be assigned in our Head Office located in Pasay City

Core Competencies

• Integrated digital planning
• Performance analysis
• Channel management
• Paid-media execution
• Content judgment
• Customer engagement
• Team supervision
• Quality control
• Project management
• Problem-solving
• Communication and coordination
• Accountability

What's in it for You:

• Supportive Environment: Work in a collaborative and supportive team that values your contributions.
• Comprehensive Benefits: Health insurance, and other employee benefits including special membership services, employee discounts and employee awards.
• Dynamic Workplace: Be part of a fast-growing company with a dynamic and innovative culture.
• Work-Life Balance: paid time off, including vacation, sick, and bereavement leaves, with increases based on tenure.

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