Assistant Brand Manager

Asia Brewery Incorporated; Makati; On-site; PHP 800,000 - 1,200,000; Full time

Job summary

Asia Brewery Incorporated in Makati is seeking a Brand Manager to lead the brand P&L, portfolio strategy, and movement in the beverage category. You will work with Management to forecast volume, secure budgets, and drive market performance.

The role requires 2+ years in FMCG brands, strong communication, and project management skills. You will collaborate with sales, trade marketing, and external partners to execute strategic campaigns and grow brand share.

Qualifications

• Must have a degree in Marketing or Business Administration.
• With at least 2 years experience handling FMCG brands (preferably beverage).
• Possesses good organizational and project management skills.
• Excellent oral and written communication skills.

Responsibilities

• Manage Brand P&L and portfolio strategy.
• Coordinate business processes including qualifying, packaging, pricing, budgeting with management.
• Analyze sales performance and market conditions to boost competitiveness.
• Lead product positioning and strategies, manage logistics, market share and profitability with teams.
• Identify and launch business-building programs and products for the portfolio.
• Collaborate with sales to develop programs aligning with market plans and build stakeholder relationships.
• Conceptualize strategic initiatives and campaign details.
• Implement projects and execute strategies with cross-functional teams.

Skills

Brand management

Portfolio strategy

Stakeholder management

Communication

Education

Marketing or Business Administration degree

Job description

Duties & Responsibilities

• Manage Brand P&L and portfolio strategy.
• Responsible for the business process including qualifying, packaging, pricing, gaining support from the key internal and external stake holders, present, forecasting volume, and getting budget approval in coordination with the Management team.
• Conducts analysis and periodical reviews of the brand’s sales performance, competitive information, and market conditions to enhance the business, marketplace performance and competitiveness.
• Drives product positioning and competitive selling strategies as well as providing leadership in managing the logistics, market share and profitability of the brand in partnership with trade marketing and sales management team.
• Identifies, develops and launches business building programs and products supporting the brand portfolio.
• Works proactively with the sales team to identify and develop programs to generate sustainable sales and proper alignment with existing market plans. Collaborates and builds amazing relationships with key external and internal stakeholders to advance the business marketplace performance
• Conceptualize strategic initiatives and implement details of a campaign
• Implement projects and execute strategies with cross-functional teams

Qualifications

• Must have a degree in Marketing or Business Administration
• With at least (2) years experience handling FMCG brands (preferably beverage)
• Possesses good organizational and project management skills
• Excellent oral and written communication skills