Brand Manager

Asia Brewery Incorporated; Makati; On-site; PHP 600,000 - 1,000,000; Full time

Job summary

Asia Brewery Incorporated in Makati is seeking a Marketing Manager to lead brand P&L, portfolio strategy, and pricing while forecasting volume and securing budget approvals. You will drive cross-functional campaigns across TV, print, digital, and events, analyze market trends and consumer feedback, and develop growth opportunities with research agencies.

The role requires at least three years in FMCG brand or trade marketing management, with alcohol/beverage experience considered advantageous.

Qualifications

• Bachelor of Science degree in Marketing or Business Administration.
• At least three (3) years of experience handling FMCG brands in brand management or trade marketing management.
• Experience in Alcoholic Beverage (beer or hard liquor) in the General Trade channel is an advantage.

Responsibilities

• Manage brand P&L, portfolio strategy, product positioning, and pricing.
• Forecast volume, secure budget approvals, and drive business-building programs.
• Lead cross-functional execution of marketing campaigns across TV, print, digital, and events.
• Collaborate with internal and external stakeholders to enhance market share and profitability.
• Analyze sales performance, market trends, and consumer feedback; leverage research agencies to identify growth opportunities.
• Supervise and appraise direct reports; maintain workplace safety and organization.

Skills

Brand management

Trade marketing

Cross-functional collaboration

Campaign management

Data analysis

Education

Bachelor of Science degree in Marketing or Business Administration

Job description

Manages brand P&L, portfolio strategy, product positioning, and pricing while forecasting volume, securing budget approvals, and driving business-building programs. Leads cross-functional execution of marketing campaigns - overseeing TV, print, digital, and event production - collaborates with internal and external stakeholders to enhance market share and profitability. Analyzes sales performance, market trends, and consumer feedback, leveraging research agencies to identify growth opportunities. Supervises and appraises direct reports, maintains workplace safety and organization, and performs other duties assigned to support organizational goals.

Minimum Qualifications

• Bachelor of Science degree in Marketing or Business Administration.
• At least three (3) years of experience handling FMCG brands (preferably beverage) in brand management or trade marketing management.
• Experience in Alcoholic Beverage (beer or hard liquor) in the General Trade channel is an advantage.