Brand Manager (FMCG)

Dempsey Resource Management Inc.; Parañaque; On-site; PHP 700,000 - 1,100,000; Full time

Job summary

Dempsey Resource Management Inc. is seeking a Brand Manager to shape and execute brand strategies, lead campaigns, and drive growth across key markets in Metro Manila.

You will collaborate with sales, trade marketing, and external agencies to create impactful activations, manage the product portfolio, and translate consumer insights into measurable performance.

The ideal candidate has FMCG experience, strong communication and analytical skills, and a proactive ownership mindset.

Qualifications

• Proven background in Brand Management, Trade Marketing, Category Management, or FMCG Sales.
• Experience in Food, Retail, Foodservice, or Hospitality is a major advantage.
• Strong communication, presentation, and analytical skills.

Responsibilities

• Develop and execute brand plans, marketing campaigns, and growth strategies to increase market share.
• Lead creation and execution of promotional materials, digital campaigns, and multi-channel advertising.
• Collaborate with sales and trade marketing to design in-store activations, trade programs, and product placement."
• Monitor product life cycles and portfolio; identify new product development and category expansion opportunities.
• Analyze trends, market data, and competitors to derive insights and forecast sales.
• Coordinate with external agencies and internal teams to ensure campaign delivery.
• Manage marketing budget to maximize ROI for brand activities.

Skills

Brand Management

Trade Marketing

Category Management

FMCG Sales

Communication

Presentation

Analytical Skills

Job description

JOB RESPONSIBILITIES:

• Brand Strategy: Develop and execute comprehensive brand plans, marketing campaigns, and growth strategies to increase market share
• Campaign Management: Lead the creation and execution of creative promotional materials, digital marketing campaigns, and multi-channel advertising
• Trade Marketing & Sales Alignment: Collaborate closely with the sales and trade marketing teams to design impactful in-store activations, trade programs, and product placement strategies
• Category & Portfolio Management: Monitor product life cycles, manage the product portfolio, and identify new product development (NPD) or category expansion opportunities
• Market Research & Analysis: Analyze consumer trends, market data, and competitor activities to derive actionable insights and forecast sales performance
• Stakeholder Coordination: Partner with external agencies (creative, media, PR) and internal foodservice / retail operations teams to ensure seamless campaign delivery
• Budgeting & ROI: Manage the marketing budget efficiently, ensuring maximum return on investment (ROI) for all brand activities

QUALIFICATIONS:

• Core Experience: Proven background in Brand Management, Trade Marketing, Category Management, or FMCG Sales (FMCG experience is highly preferred)
• Industry Background: Experience in Food, Retail, Foodservice, or Hospitality is a major advantage
• Essential Skills: Strong communication, presentation, and analytical skills
• Traits We Value: Organized, proactive, creative, results-driven, and a strong willingness to learn and take ownership