Art Director: Performance Creative and AI-Remote Lead

Entrepreneur Cooperative; Mexico; On-site; PHP 5,643,000 - 8,150,000; Full time

Job summary

Entrepreneur Cooperative is seeking an experienced Art Director to lead concept development and own the visual standard across paid and organic campaigns. The role sits at the intersection of creative strategy, performance marketing, and execution, with hands-on AI fluency to steer generative work.

You will manage a Senior Editor/Designer, collaborate with Client Partners and Media Strategists, and ensure assets meet platform-ready standards across Meta, TikTok, and YouTube.

Qualifications

• 5–8+ years in Art Direction, Visual Design, or Performance Creative in an agency or brand.
• Experience mentoring or directing at least one creative professional.
• Strong portfolio demonstrating concept development and visual direction across paid and digital channels.
• Proven ability to translate strategy and performance insights into compelling, executable creative concepts.
• Experience with social-first and performance-driven creative across Meta, TikTok, and YouTube.
• Working fluency with AI creative tools such as Gemini/Nano Banana, Sora, Veo 3, Higgsfield, Seedance 2.0, or similar platforms.
• Ability to evaluate and provide structured creative direction across video, motion, static, and AI-generated content.
• Proficiency in Figma and Adobe Creative Suite.
• Ability to manage multiple clients, campaigns, and priorities simultaneously.
• Strong collaboration skills across creative, strategy, account, and media teams.

Responsibilities

• Directly manage and develop a Senior Editor/Designer, setting priorities and managing capacity across accounts.
• Review video, motion, static, and AI-generated creative before it advances to the Creative Director or client.
• Provide clear, actionable art direction across composition, typography, layout, pacing, color, motion, and brand consistency.
• Identify whether creative challenges originate from craft, concept, or the brief and address them at the appropriate level.
• Maintain a high creative standard without becoming a production bottleneck.
• Lead the development of creative concepts, campaign ideas, and visual narratives across multiple client accounts.
• Translate briefs, brand guidelines, and performance insights into clear creative direction.
• Develop concept decks, storyboards, briefs, visual references, and prototypes, primarily using Figma.
• Use AI tools to develop visual references, storyboards, creative examples, scripts, and ad copy aligned with each client’s brand.
• Direct AI-generated work by evaluating generation quality, identifying artifacts and off-brand outputs, and improving prompt and reference strategies.
• Stay hands-on when necessary by sketching, mocking, or prototyping creative directions.
• Own the creative process from brief through final build and delivery.
• Guide production and revision rounds while balancing creative quality with efficient iteration.
• Review both internally produced and creator-generated content.
• Oversee final assets across static, video, and motion formats, ensuring they are complete, properly versioned, and platform-ready.
• Improve briefing, feedback, documentation, and AI production workflows to reduce unnecessary revision cycles.
• Partner with Client Partners and Media teams to turn campaign performance insights into creative direction.
• Apply learnings from high-performing hooks, formats, visual systems, and concepts to future campaigns.
• Make recommendations on whether creative directions should be scaled, iterated, or discontinued based on performance.
• Build creative post-mortems to understand why concepts succeeded or underperformed.
• Understand how creative should evolve across different stages of the marketing funnel.
• Develop repeatable creative frameworks, templates, and design systems.
• Create reusable art-direction standards that allow quality to scale across the team.
• Maintain visual consistency across formats, campaigns, and channels.
• Contribute to AI production workflows, prompt/reference libraries, and scalable creative processes.
• Stay current on platform trends, emerging formats, visual styles, and generative creative tools.

Skills

Art Direction

Visual Design

Performance Creative

Team Leadership

Campaign Strategy

AI Fluency

Client Collaboration

Multi-Account Mgmt

Tools

Figma

Adobe Creative Suite

Job description

Entrepreneur Cooperative is seeking an experienced Art Director to lead concept development and own the visual standard across paid and organic campaigns. The role sits at the intersection of creative strategy, performance marketing, and execution, with hands-on AI fluency to steer generative work.

You will manage a Senior Editor/Designer, collaborate with Client Partners and Media Strategists, and ensure assets meet platform-ready standards across Meta, TikTok, and YouTube.