Creative Lead

Loveridge Digital; Metro Manila; On-site; PHP 1,200,000 - 1,800,000; Full time

Job summary

Loveridge Digital is seeking an AI-driven Creative Lead to own the creative output across static and video, leveraging AI tools to drive results in paid media campaigns.

You'll lead a globally distributed team, integrate AI workflows, oversee concept development, script and storyboards, and ensure high-quality, on-brand assets while coaching teammates and presenting rationale to clients.

Qualifications

• Extensive experience leading creative teams in advertising, with a focus on paid media
• Strong ability to articulate why creative works and how it ties to performance
• Proven hands-on video editing and post-production skills across multiple formats
• Fluent in AI-driven production tools and integration into workflows
• Demonstrated ability to manage multiple projects under tight timelines

Responsibilities

• Lead integration of AI tools into creative workflows for static and video assets
• Own end-to-end concept pipelines, briefs and hooks across campaigns
• Direct video editing and post-production, ensuring platform-specific specs
• Drive campaign vision and brand storytelling across campaigns and clients
• Maintain quality and governance over AI-generated outputs and assets
• Provide creative strategy and performance feedback to optimize outcomes

Skills

Creative leadership

Paid media creative

Video editing

AI tools fluency

Tools

Adobe Premiere Pro

After Effects

Frame.io

Vimeo

Adobe Creative Suite

Figma

Job description

The Creative lead will own Loveridge Digital's creative output across static and video with AI tools, understanding the creativity drives results. This is a creative advertising role first: deep background in paid media creative, ad craft, and creative strategy, paired with fluency in AI-driven production tools. The AI Creative lead isn't the attribution or analytics owner; that sits with the media/marketing team. Still, it brings enough creative strategy instinct to know what's working, why, and what to change next.

Leading a globally distributed creative team, you'll integrate generative AI tools into a deliberate, quality-controlled workflow rather than treating them as a shortcut accelerating ideation, mood boarding and production across both static and video, while keeping every asset on-brand. You'll balance daily hands-on production with coaching your team, presenting creative rationale to clients, and staying laser-focused on the craft of every asset that ships.

Key Responsibilities

1. AI Workflow Integration

Lead the integration of AI tools into creative processes, accelerating ideation, mood boarding and post-production across static and video

Generate ad concepts and assets using AI tools (image generation, text-to-video, layout automation) aligned to brand identity and paid campaign goals

Refine and develop prompts to drive consistent, high-quality creative output across multiple formats and visual styles

Operate fluently across generative AI and production platforms: Higgsfield, Gemini and Claude (for concepting and copy), ElevenLabs (audio), Frame.io and Vimeo (review), alongside Adobe Creative Suite, Figma and key presentation software

Maintain a fast, iterative production cadence suited to high-volume paid media output, treating speed and craft as equally non-negotiable

2. Ads Creative Direction — Concepts, Briefs and Hooks

Own the concept pipeline end-to-end: turn a campaign brief or a performance problem into distinct creative territories, not variations on a single idea

Write the creative briefs the team executes from — objective, audience, insight, message hierarchy, mandatories, format and placement specs, and reference boards

Write and direct ad scripts and storyboards for short-form video across UGC-style, founder-led, product demo, testimonial, motion-graphic and hybrid formats

Build modular creative systems so a winning concept can be re-hooked, re-cut and re-versioned across placements without a new production round

Present creative rationale to internal stakeholders and clients, absorbing feedback without losing the strategic spine of the idea

3. Video Editing and Post-Production

Edit to a finished standard yourself: assembly, pacing, cut-to-beat, sound design, music selection, colour, captions and burnt-in subtitles, and export to platform spec

Work fluently in Adobe Premiere Pro and After Effects, plus at least one of DaVinci Resolve or Final Cut, and CapCut for fast social cuts

Produce motion graphics, lower thirds, kinetic text, simple 2D/3D compositing, tracking, keying and clean-up

Apply AI to the edit itself: generative video and B-roll, upscaling, rotoscoping and masking, audio clean-up and voice (ElevenLabs), generative fill and extend, and AI-assisted rough-cut and caption passes

4. Campaign & Brand Vision

Concept and execute cinematic storytelling and visual assets, static and video, that resonate culturally while reflecting Loveridge Digital's core brand aesthetic and each client's brand identity

Translate campaign briefs into video-led or static-led creative direction based on the format and audience

Lead multidisciplinary creative projects end-to-end, from ideation to final delivery, ensuring consistency, originality and campaign impact across static and video

Coach and upskill designers, writers and motion artists on thoughtful, intentional AI-assisted workflows

Provide clear creative direction and hands-on feedback, helping the team connect execution back to campaign intent

Champion a test-and-learn mindset across the team, encouraging experimentation without losing production speed

6. Quality & Governance

Ensure all AI-generated copy, imagery and video strictly adhere to brand voice rules

Enforce quality standards across all AI-assisted creative output, static and video, before it reaches clients or goes live

7. Creative Strategy & Performance Feedback

Own the creative rationale: read performance signals shared by the media/marketing team and translate them into sharper creative decisions

Bring strong instincts for what makes paid media creative perform: hooks, pacing, format-fit, ad fatigue — without owning the underlying attribution or data modelling, which sits with the marketing/media function

What We're Looking For

Extensive experience creative lead for games who has high attention to detail, with a strong background specifically in creative advertising and paid media creative

Proven creative strategy chops able to explain why a piece of creative works, not just produce it

Strong hands-on video editing and post-production skills, expert in Adobe Premiere Pro and After Effects, with motion graphics capability

Fluency with AI production tools across image, video and audio (e.g. Higgsfield, Gemini, Claude, ElevenLabs, Grok, etc), plus Adobe Creative Suite and Figma

Demonstrated experience integrating AI tools into a deliberate, quality-controlled creative workflow; not just fast output

Fluent, expert-level English communication, written and verbal, with the ability to articulate creative rationale and AI-driven creative strategy to senior stakeholders

A robust portfolio showcasing conceptual range, high-end visual craft, and examples of AI-enhanced or AI-generated work across static and video, ideally in a paid media context — including at least two short-form videos you personally edited, and one creative brief or concept deck you wrote

Comfortable leading strategic and creative discussions with internal stakeholders and external clients

Proven ability to manage multiple concurrent projects with attention to detail under tight paid media timelines

Analytical enough to work with performance data the marketing team hands you — not required to build or own the data models yourself

Nice to Have

Prior experience producing creative specifically for Meta, TikTok or Google paid ad networks

Familiarity with performance-creative testing frameworks (e.g. reading a creative report and knowing what to change)

Experience operating in a fast-scaled agency or high-volume production environment

Direct experience collaborating with Australian (AU) or United States (US) teams and clients

Hands-on experience with generative video platforms beyond Higgsfield — Runway, Kling, Veo or equivalents