The Area Sales Manager (ASM) is responsible for overseeing sales operations in the area of responsibility, meeting monthly sales targets and achieving growth.
- Manage existing sales team to drive revenue growth (vertical growth)
- Plan and manage the efficient distribution of products in his area (horizontal growth/reach)
- Budget management and expense control
- Perform regular trade check to ensure proper implementation of merchandising, trade marketing strategies and to gather feedback from the trade
- Recommend and implement efficient and creative sales and marketing strategies
- Collect customer and market feedback and report the same to Management
- Monitor sales team performance, analyze data and perform periodical forecasting.
- Consolidate and prepare sales reports for submission to management
- Regularly participate in customer’s business review and make recommendations as appropriate
- Participate and present reports and insights during the Company’s monthly business review
- Performance Management and Evaluation of sales personnel within his area.
- Other tasks/projects related to his function that may be assigned by management.
Job Qualifications
- Candidate must possess at least Bachelor's/College Degree in any field.
- At least 5 years of working experience in Sales obtained from fast moving consumer goods industry is required
- 5 years total experience in handling distributor accounts and key accounts
- At least 5 years experience in a sales leadership position.
- Preferably Assistant Area Sales Manager or Area Sales Manager specialized in FMCG
Technical skills
- Account Management
- Negotiation Skills
- Effective Verbal and Written Communication
- Proficiency in MS Office (Word, Excel, PowerPoint)
- Knowledge in data analysis
Behavioral skills required
- Strong Ethics & Integrity
- Customer Focus
- Decision Making & Accountability
- Creativity & Innovation
- Leadership
- Results-Oriented & Commitment-Driven
- Interpersonal skills
- Adaptability
- Dependability
- Teamwork & Cooperation
- Continuous Improvement