Area Manager

OMNI Electrical and Lighting; Manila, Hinoba-an; On-site; PHP 600,000 - 900,000; Full time

Job summary

OMNI Electrical and Lighting in the Philippines seeks a results-driven Sales Operations Manager to oversee Modern Trade stores in the Manila region. You will drive revenue by optimizing inventory, merchandising, and planogram execution while ensuring brand standards.

You will lead Coordinators and frontline staff, monitor store performance, and collaborate with HR to meet staffing needs. Willingness to travel frequently within assigned areas is required.

Qualifications

• Bachelor’s degree in business/marketing/management or related field.
• 3–5 years of sales operations or retail management experience.
• Proven track record in managing multiple store locations and achieving sales targets.
• Strong leadership, communication, and people management skills.
• Excellent organizational and analytical abilities with attention to detail.
• Proficiency in MS Office and reporting tools.
• Willingness to travel frequently within assigned areas.

Responsibilities

• Ensure smooth daily operations of Modern Trade stores within the territory.
• Drive sales performance by maintaining inventory levels, ensuring visibility, and executing planograms and merchandising standards.
• Oversee allocation and use of marketing collaterals and POP materials to maximize brand presence and product offtake.
• Monitor and analyze sales trends to identify growth opportunities and suggest actions to increase revenue.
• Support in-store promotions and events to enhance sell-through and brand awareness.

Skills

Leadership

Communication

People management

Analytical abilities

Organizational skills

Team coaching

Education

Bachelor’s degree in Business Administration, Marketing, Management, or related field

Tools

MS Office Suite

Job description

1. Revenue Growth and Sales Target Achievement:

• Ensure the smooth daily operations of all assigned Modern Trade stores within the territory.
• Drive sales performance by maintaining accurate inventory levels, ensuring excellent product visibility, and executing planograms and merchandising standards.
• Oversee the allocation and application of marketing collaterals and POP materials to maximize brand presence and product offtake.
• Monitor and analyze sales trends (per SKU and category) to identify growth opportunities and recommend strategic actions to increase revenue.
• Support the execution of in-store promotions and events to enhance sell-through and brand awareness.

2. Customer Satisfaction and Client Relationship Management

• Maintain and develop strong relationships with key Modern Trade partners (all accounts) —Area managers, Store Managers, Store Supervisors, and other client personnel involved in Omni’s store operations.
• Address and resolve operational issues and customer complaints promptly to ensure a positive client experience.
• Ensure all stores provide excellent customer service and uphold Omni’s brand image.
• Oversee store compliance with brand policies, store regulations, and visual merchandising standards to ensure a clean, organized, and appealing environment; products, display, marketing collaterals, and selling area

3. Employee Development and Retention (Employee Turnover Rate)

• Lead, coach, train and motivate Coordinators, Team Leaders, and PromoDisers, and other front-line personnel to ensure optimal performance.
• Conduct regular performance evaluations and provide constructive feedback.
• Identify training needs and propose developmental initiatives to improve team capabilities.
• Work closely with HR and manpower agencies to ensure staffing requirements are consistently met and to minimize employee turnover.
• Promote a positive and engaging work culture to improve employee satisfaction and retention.

4. Project Completion and Operational Reporting (Project Completion Rate)

• Plan and execute a complete area coverage and frequency of store visits within the assigned area to ensure consistent performance monitoring.
• Ensure timely collection and consolidation of data, including store performance, manpower requirements, sales reports, store data base (names and contact numbers of key people), and competitor activities.
• Act as a liaison between the field operations and MT Head, providing regular reports, insights, and recommendations.
• Ensure timely completion of operational projects, store initiatives, and promotional executions as scheduled.

5. Financial Efficiency and Resource Management (Efficiency Ratio)

• Monitor and control operational expenses within the assigned area, including rentals, activations, manpower, and all in-store operational costs.
• Evaluate budget variances and justify spending decisions to MT Head.
• Ensure efficient use of financial and material resources to maximize profitability.
• Recommend cost‑saving measures without compromising operational quality and brand standards.

Qualifications:

• 1. Bachelor’s degree in Business Administration, Marketing, Management, or any related field.
• 2. Minimum of 3–5 years of experience in sales operations or retail management, preferably in the Modern Trade or FMCG industry.
• 3. Proven track record in managing multiple store locations and achieving sales targets.
• 4. Strong leadership, communication, and people management skills.
• 5. Excellent organizational and analytical abilities, with keen attention to detail.
• 6. Proficiency in MS Office (Excel, PowerPoint, Word) and reporting tools.
• 7. Can drive and Willing to travel frequently within assigned areas.