Meta Creative Specialist | Performance Ads | Eastwood (Onsite)

Acquire Intelligence; Quezon City; On-site; PHP 500,000 - 800,000; Full time

Job summary

Acquire Intelligence is seeking a Meta Creative Specialist in the Philippines to craft high-performing Facebook and Instagram ads that drive leads and customer acquisition. You will create concepts, write copy, design static ads and carousels, and generate variations to scale campaigns.

The role requires hands-on production, a strong direct-response mindset, and a data-driven approach. You’ll collaborate with the Meta Performance Lead and Media Buyer to optimize creatives and achieve target

Qualifications

• 3+ years of experience in creative design or performance marketing.
• Experience creating paid creatives for Meta platforms (Facebook/Instagram).
• Direct-response advertising experience, preferably for lead generation or e-commerce.
• Strong portfolio with paid creatives and multiple variations.

Responsibilities

• Design high-volume creatives for Facebook and Instagram (static, carousels, variations).
• Develop hooks, headlines, copy and visual angles based on campaign goals.
• Write direct-response ad copy to drive action.
• Research competitors, pain points, market trends and successful strategies.
• Analyze performance with the Media Buyer to identify winner creatives and iterations.
• Test new concepts and variations to grow campaigns and reduce fatigue.
• Use AI tools to accelerate research, copywriting, image generation, and production.
• Maintain an organized creative library tracking concepts and results.
• Produce approximately 100-200 creative assets and variations per week.

Skills

3+ years exp

Meta ads creatives

Direct-response copywriting

Portfolio

Canva

Adobe Creative Suite

AI tools for creative production

High-volume production

Communication & time management

Tools

Canva

Adobe Creative Suite

AI tools (creative production)

Job description

About the Role

We are looking for a Meta Creative Specialist who can create high-performing advertisements for Facebook and Instagram. This is a hands-on, performance-driven creative role focused on producing ads that generate leads and drive customer acquisition.

You will be responsible for developing creative concepts, writing compelling ad copy, designing static ads and carousels, and creating variations of successful advertisements. Working closely with our Meta Performance Lead and Media Buyer, you will use campaign insights, competitor research, and AI tools to continuously improve creative performance.

This role is ideal for someone who combines strong design skills, direct-response copywriting, and a data-driven mindset.

Key Responsibilities

• Design and produce high-volume advertising creatives for Facebook and Instagram, including static ads, carousels, and creative variations.

• Develop new advertising concepts, hooks, headlines, copy, and visual angles based on campaign objectives and customer insights.

• Write compelling direct-response ad copy that encourages customers to take action.

• Research competitor advertisements, customer pain points, market trends, and successful creative strategies.

• Analyse campaign performance with the Media Buyer to identify winning creatives and develop new iterations.

• Continuously test new concepts and variations to support campaign growth and reduce creative fatigue.

• Use AI tools to accelerate creative research, copywriting, image generation, and production.

• Maintain an organised creative library to track concepts, variations, and performance results.

• Produce approximately 100-200 creative assets and variations per week, depending on campaign requirements.

Qualifications

• At least 3 years of experience in creative design, advertising, or performance marketing creative production.

• Significant experience creating paid advertising creatives for Meta platforms (Facebook and Instagram).

• Proven experience in direct-response advertising, preferably in lead generation or e-commerce.

• A strong portfolio showcasing paid advertising creatives, ad copy, and multiple variations of successful concepts.

• Strong understanding of advertising hooks, customer psychology, creative testing, and conversion-focused messaging.

• Excellent copywriting skills and the ability to develop compelling advertising concepts.

• Advanced proficiency in Canva and strong skills in Adobe Creative Suite or equivalent design tools.

• Experience using AI tools for creative production, research, and copywriting.

• Ability to produce high volumes of quality creative assets within tight deadlines.

• Strong communication, organisation, and time management skills.

• Must be based in the Philippines and willing to work onsite in Eastwood, Quezon City.

Preferred Experience

Experience creating performance-driven advertising creatives in any of the following industries is an advantage:

• Finance, business lending, or commercial lending

• Insurance or legal lead generation

• Property or high-ticket lead generation
• E-commerce or other high-volume advertising environments

Experience working with substantial Meta advertising budgets and rapid creative testing is highly valued.

What We're Looking For

We need a creative professional who understands that great advertising is measured by performance, not just appearance. You should be comfortable generating fresh ideas, learning from campaign results, and turning successful advertisements into multiple high-performing variations.

A portfolio of actual paid advertising work is mandatory. During the interview, you should be prepared to discuss your creative process, successful advertisements, and how performance data has influenced your work.