AI-Driven Lifecycle Marketing Strategist

1840 & Company

Cebu City

On-site

PHP 692,000 - 779,000

Full time

5 days ago

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Job summary

1840 & Company seeks a Lifecycle Marketing Specialist to drive automated and ad hoc campaigns across email, text, and emerging channels for B2B and B2C audiences. You will own the customer journey, optimize the conversion funnel, and continuously test new channels and AI tools to improve performance and generate patient opportunities and partner relationships.

You will craft messaging that aligns with brand positioning, analyze performance trends, and collaborate with cross-functional teams

Qualifications

Strategic, creative thinker able to plan and push plans across the finish line.
Strong writing, editing, proofreading, layout/design skills; communicate concepts effectively.
Experience translating audience data and channel analytics into actionable recommendations.
Able to balance brand voice, audience relevance and business objectives.

Responsibilities

Execute automated and ad hoc marketing campaigns across channels for B2B and B2C audiences.
Develop understanding of customer journey and conversion funnel to move leads toward opportunities.
Identify and pitch new marketing channels and tools worth trialing.
Use AI tools to support campaign execution, content development and reporting.
Create rich media assets for use across campaigns.
Build landing pages and conversion destinations to tell the organization's story.
Collaborate with call center to align messaging timing and cadence.