Lifecycle Marketing Specialist: AI-Driven Campaigns

1840&Co; Taguig; On-site; PHP 600,000 - 900,000; Full time

Job summary

1840&Co is seeking a Lifecycle Marketing Specialist to drive automated and ad hoc campaigns across email, text, and emerging channels for B2B and B2C audiences. You will deepen understanding of the customer journey and funnel to convert leads into opportunities and partnerships.

You will leverage AI to enhance campaign development, content creation, and performance analysis, while aligning messaging with brand positioning and market trends across multiple channels.

Qualifications

• Demonstrated ability to translate audience data and channel analytics into actionable strategic recommendations.
• Strong writing, editing, proofreading, layout/design skills; able to communicate concepts effectively.

Responsibilities

• Execute automated and ad hoc marketing campaigns across email, text, and other channels for both B2B and B2C audiences.
• Develop and maintain a deep understanding of the customer journey and conversion funnel; use this knowledge to design campaigns that move leads toward opportunities and partnerships.
• Identify, evaluate, and pitch new marketing channels and tools worth trialing.
• Use AI tools to support campaign execution, content development, and reporting, and stay current on new AI capabilities relevant to CRM marketing.
• Create compelling, brand-compliant rich media assets for use across conversion campaigns.
• Build forms, landing pages, and other conversion destinations that tell the organization's 'why us' story.
• Partner with call center teams to align messaging timing and cadence; ensure CRM outreach complements existing efforts.
• Create and distribute rich media assets for other teams as needed.
• Analyze campaign results, data, and trends to determine what's working and what should be optimized.
• Collaborate with facility teams to tailor campaigns to each location's differentiators and conversion challenges.
• Plan initiatives with Sr Director of Brand, Campaigns & PR and other stakeholders; set KPIs and report progress.

Skills

Strategic thinking

Strong writing

Data-driven

AI tools

Campaign design

Cross-functional teamwork

Time management

Tools

CRM tools

AI tools

Job description

1840&Co is seeking a Lifecycle Marketing Specialist to drive automated and ad hoc campaigns across email, text, and emerging channels for B2B and B2C audiences. You will deepen understanding of the customer journey and funnel to convert leads into opportunities and partnerships.

You will leverage AI to enhance campaign development, content creation, and performance analysis, while aligning messaging with brand positioning and market trends across multiple channels.