Social Media Paid Ads (Lead Generation) Specialist

Private Advertiser; Cebu City; Hybrid; PHP 600,000 - 900,000; Full time

Job summary

Private Advertiser is seeking a results-driven Paid Ads Specialist to plan, launch, optimise and report on campaigns across Meta, LinkedIn and Google for qualified leads in Australia and the wider market. You will own the full paid funnel—from audience to landing pages and tracking—and ensure lead quality and cost per lead meet targets.

The role is office-based in Cebu with flexibility to work from anywhere in the Philippines, and requires professional English communication and strong analytical

Qualifications

• Proven results generating leads (not e-commerce sales) through paid social and search.
• Confident, professional written English for reports, ad copy and client communication
• Analytical mindset with strong spreadsheet and reporting skills (Looker Studio or equivalent)
• Comfortable working AU business hours as a fully office-based role at the BVS Cebu office, or from anywhere in the Philippines

Responsibilities

• Build and manage lead-generation campaigns on Meta Ads, LinkedIn Ads and Google Ads, including retargeting.
• Define audiences for SMB owners, operations managers and IT decision-makers in Australia, segmented by industry and company size.
• Manage monthly ad budgets, pacing and bidding; scale winning campaigns and pause underperformers.
• Write ad copy and brief or produce creative and run structured A/B tests on creative, audience and offer.
• Set up and maintain conversion tracking and sync lead forms to the CRM.
• Optimise landing pages and lead magnets to lift conversion rate.
• Hand leads to the Outbound Sales Specialist for same-day follow-up and use feedback to improve lead quality.
• Support organic social presence on LinkedIn and Facebook as capacity allows.
• Deliver weekly performance snapshots and a monthly report on spend, CPL, cost per qualified lead, appointments booked, and recommendations.
• Keep current with platform policy changes and Australian advertising/privacy requirements.

Skills

Lead generation

Written English

Analytical mindset

AU business hours familiarity

Tools

Meta Ads Manager

Google Ads

LinkedIn Campaign Manager

GA4

Google Tag Manager

Looker Studio

CRM systems

Canva/CapCut

Job description

Role Overview

Plans, launches, optimises and reports on paid campaigns across Meta (Facebook and Instagram), LinkedIn and Google to generate qualified leads for Australian IT Group’s managed IT services across Victoria and the wider Australian market. The role owns the full paid funnel — audience, creative, landing page, tracking and lead hand-off — and is accountable for cost per qualified lead and lead quality, not vanity metrics.

Key Responsibilities

• Build and manage lead-generation campaigns on Meta Ads, LinkedIn Ads and Google Ads, including retargeting

• Define audiences for SMB owners, operations managers and IT decision-makers in Australia, segmented by industry and company size

• Manage monthly ad budgets, pacing and bidding; scale winning campaigns and pause underperformers

• Write ad copy and brief or produce creative (static, carousel, short video), and run structured A/B tests on creative, audience and offer

• Set up and maintain conversion tracking (Meta Pixel / Conversions API, Google Tag Manager, GA4, UTMs) and sync lead forms to the CRM

• Optimise landing pages and lead magnets (e.g. free network or cybersecurity health check) to lift conversion rate

• Hand leads to the Outbound Sales Specialist for same-day follow-up, and use call feedback to improve lead quality

• Support organic social presence on LinkedIn and Facebook (content calendar and posting) as capacity allows

• Deliver weekly performance snapshots and a monthly report covering spend, cost per lead, cost per qualified lead, appointments booked, and recommendations

• Keep current with platform policy changes and Australian advertising and privacy requirements

Core Requirements (All Levels)

• Proven results generating leads (not e-commerce sales) through paid social and search

• Confident, professional written English for reports, ad copy and client communication

• Analytical mindset with strong spreadsheet and reporting skills (Looker Studio or equivalent)

• Comfortable working AU business hours as a fully office-based role at the BVS Cebu office, or from anywhere in the Philippines

Tools & KPIs

• Tools: Meta Business Manager, Google Ads, LinkedIn Campaign Manager, GA4, Google Tag Manager, Looker Studio, client CRM, Canva or CapCut

• KPIs: cost per lead, cost per qualified lead, lead-to-appointment rate, click-through and conversion rates, spend pacing, and on-time reporting
  

Work Location : Manros Plaza Building General Maxilom Cebu City, Cebu, PH