Ads Specialist

Neon Nights Corp.; Makati; On-site; PHP 334,800 - 558,000; Full time

Benefits offered by this job

Performance Bonus

Paid Overtime

13th Month Pay

Free Snacks & Drinks

Employee Discount

Job summary

A leading digital marketing agency in Metro Manila is seeking an Ads Specialist to manage and optimize paid advertising campaigns. This full-time role involves strategizing across multiple platforms like Facebook and Google Ads, ensuring alignment with marketing objectives, and collaborating with content and analytics teams. The position offers a performance bonus, paid overtime, and opportunities for salary increases based on performance evaluations.

Qualifications

• Experience in managing ad accounts across multiple platforms.
• Ability to analyze audience segmentation and user behavior.
• Proficient in coordinating with creative teams for campaign needs.

Responsibilities

• Manage ad accounts across various digital platforms.
• Set up and optimize paid campaigns for engagement and conversions.
• Monitor daily ad performance and make necessary adjustments.

Skills

Campaign management

Ad optimization

Audience analysis

Creative coordination

Data-driven reporting

Job description

The Ads Specialist is responsible for strategizing, launching, managing, and optimizing paid advertising campaigns across various digital platforms for both in-house brands and third-party clients. The role ensures all ads meet performance targets, comply with budgetary requirements, and are aligned with broader marketing objectives, while coordinating with creatives, analytics, and client teams for holistic campaign management.

CORE RESPONSIBILITIES

• Manage ad accounts across Facebook, Instagram, TikTok, Google Ads, YouTube, LinkedIn, Shopee & Lazada Ads, etc.
• Set up and optimize paid campaigns (traffic, conversions, retargeting, engagement, etc.)
• Coordinate with content team to ensure timely delivery of creatives, copy, and media assets
• Monitor daily ad performance; adjust targeting, budgets, creatives, and placements as needed
• Analyze audience segmentation, pixel data, and user behavior to improve conversions
• Collaborate with Marketing Manager and Digital Supervisor on campaign direction and strategy
• Provide ad performance reports with data-driven recommendations
• Handle billing setup, ad spend caps, invoice reconciliation, and monthly budget tracking
• Conduct creative A/B testing and maintain results tracker
• Track and report ad spend, performance, and client billing alignment
• Suggest and test influencer content for ad campaigns
• Participate in quarterly reviews and optimization strategy planning
• Stay updated on platform policy changes and ad trends for continuous learning

Work Schedule

Monday to Friday

What We Offer

• Performance Bonus
• Paid Overtime
• 13th Month Pay
• Free Snacks & Drinks
• Employee Discount
• Salary Increase Based on Performance and upon passing evaluation

Job Type

Full-time

Benefits

• Employee discount
• Opportunities for promotion
• Pay raise
• Promotion to permanent employee

Work Location

In person