Activation Manager

Bloomberry Resorts And Hotels Inc.; Metro Manila; On-site; PHP 800,000 - 1,200,000; Full time

Job summary

Bloomberry Resorts And Hotels Inc. is seeking a seasoned Brand Activation professional in the Philippines to lead sponsorship activations and experiential campaigns tied to major events. The role bridges on-ground events with digital tracking to maximize sign-ups and sales.

You will plan budgets, manage agencies and talent, ensure regulatory compliance (PAGCOR), and deliver post-activation reports. Evening and weekend work around events is expected.

Qualifications

• 5+ years in brand activation or sponsorship marketing.
• Experience activating sports, entertainment or lifestyle sponsorships in the Philippines.
• Track record linking activations to sign-ups or sales.
• Strong network of agencies, promoters, talent, and venues.
• Experience in online gaming, betting, telco, e-wallet or beverage brands preferred.
• Willingness to work evenings and weekends around events.

Responsibilities

• Plan the activation calendar around sponsorships, game launches, holidays and major sporting and cultural events.
• Develop activation concepts with the Brand Marketing Managers: on-ground booths, roadshows, venue and bar events (21+ only), watch parties, VIP experiences and partner tie-ins.
• Activate sponsorship and partnership rights: branding, hospitality, content days, ambassador appearances.
• Build the link from on-ground to online: QR sign-ups, promo codes, affiliate and agent tracking, so every activation is measurable.
• Brief the Production Manager on builds and logistics, and the Art Director on activation creative.
• Manage activation agencies, promoters and talent; negotiate scopes and fees.
• Make sure every activation meets PAGCOR rules, age-gating, venue permits and responsible gaming requirements.
• Own activation budgets and write post-activation reports on cost, sign-ups, FTDs and cost per acquisition.
• Lead and develop the Activation Executive(s)

Skills

Brand activation

Experiential marketing

Sponsorship marketing

Agency experience

In-house marketing

Job description

• Plan the activation calendar for SO and FAM around sponsorships, game launches, holidays and major sporting and cultural events
• Develop activation concepts with the Brand Marketing Managers: on-ground booths, roadshows, venue and bar events (21+ only), watch parties, VIP experiences and partner tie-ins
• Activate sponsorship and partnership rights: branding, hospitality, content days, ambassador appearances
• Build the link from on-ground to online: QR sign-ups, promo codes, affiliate and agent tracking, so every activation is measurable
• Brief the Production Manager on builds and logistics, and the Art Director on activation creative
• Manage activation agencies, promoters and talent; negotiate scopes and fees
• Make sure every activation meets PAGCOR rules, age-gating, venue permits and responsible gaming requirements
• Own activation budgets and write post-activation reports on cost, sign-ups, FTDs and cost per acquisition
• Lead and develop the Activation Executive(s

Requirements

• 5+ years in brand activation, experiential or sponsorship marketing, agency or inhouse
• Experience activating sports, entertainment or lifestyle sponsorships in the Philippines
• Track record tying activations to measurable sign-ups or sales
• Strong network of activation agencies, promoters, talent and venues
• Online gaming, betting, telco, e-wallet or beverage brand experience preferred
• Willing to work evenings and weekends around events