Onsite Activation Lead - Experiential Marketing & Sponsorships

SmartRecruitment.com - Smart Recruitment; Makati; On-site; PHP 900,000 - 1,100,000; Full time

Job summary

SmartRecruitment.com - Smart Recruitment in Manila is seeking an Activation Manager to orchestrate brand activations from concept to post-event report. You will own sponsorships, partnerships, ambassador deals and gaming brand moments, coordinating with brand managers and external agencies.

The role requires 5+ years in activation or sponsorship marketing, a strong network of agencies and venues in the Philippines, and willingness to work evenings and weekends around events.

Qualifications

• 5+ years in brand activation, experiential or sponsorship marketing.
• Experience activating sports, entertainment or lifestyle sponsorships in the Philippines.
• Track record tying activations to sign-ups or sales.
• Strong network of activation agencies, promoters, talent and venues.
• Online gaming / iGaming experience strongly preferred; betting, telco, or beverage brand experience also considered.
• Willing to work evenings and weekends around events.

Responsibilities

• Plan the activation calendar for both brands around sponsorships, game launches, holidays and major sporting and cultural events
• Develop activation concepts with the Brand Marketing Managers: on-ground booths, roadshows, venue and bar events (21+ only), watch parties, VIP experiences and partner tie-ins
• Activate sponsorship and partnership rights: branding, hospitality, content days, ambassador appearances
• Build the link from on-ground to online: QR sign-ups, promo codes, affiliate and agent tracking, so every activation is measurable
• Brief the Production Manager on builds and logistics, and the Art Director on activation creative
• Manage activation agencies, promoters and talent; negotiate scopes and fees
• Make sure every activation meets PAGCOR rules, age-gating, venue permits and responsible gaming requirements
• Own activation budgets and write post-activation reports on cost, sign-ups, FTDs and cost per acquisition
• Lead and develop the Activation Executives

Skills

Brand activation

Experiential marketing

Sponsor partnerships

Event management

Job description

SmartRecruitment.com - Smart Recruitment in Manila is seeking an Activation Manager to orchestrate brand activations from concept to post-event report. You will own sponsorships, partnerships, ambassador deals and gaming brand moments, coordinating with brand managers and external agencies.

The role requires 5+ years in activation or sponsorship marketing, a strong network of agencies and venues in the Philippines, and willingness to work evenings and weekends around events.