Activation Manager - IGaming - Onsite Manila Philippines

SmartRecruitment.com - Smart Recruitment; Makati; On-site; PHP 900,000 - 1,100,000; Full time

Job summary

SmartRecruitment.com - Smart Recruitment in Manila is seeking an Activation Manager to orchestrate brand activations from concept to post-event report. You will own sponsorships, partnerships, ambassador deals and gaming brand moments, coordinating with brand managers and external agencies.

The role requires 5+ years in activation or sponsorship marketing, a strong network of agencies and venues in the Philippines, and willingness to work evenings and weekends around events.

Qualifications

• 5+ years in brand activation, experiential or sponsorship marketing.
• Experience activating sports, entertainment or lifestyle sponsorships in the Philippines.
• Track record tying activations to sign-ups or sales.
• Strong network of activation agencies, promoters, talent and venues.
• Online gaming / iGaming experience strongly preferred; betting, telco, or beverage brand experience also considered.
• Willing to work evenings and weekends around events.

Responsibilities

• Plan the activation calendar for both brands around sponsorships, game launches, holidays and major sporting and cultural events
• Develop activation concepts with the Brand Marketing Managers: on-ground booths, roadshows, venue and bar events (21+ only), watch parties, VIP experiences and partner tie-ins
• Activate sponsorship and partnership rights: branding, hospitality, content days, ambassador appearances
• Build the link from on-ground to online: QR sign-ups, promo codes, affiliate and agent tracking, so every activation is measurable
• Brief the Production Manager on builds and logistics, and the Art Director on activation creative
• Manage activation agencies, promoters and talent; negotiate scopes and fees
• Make sure every activation meets PAGCOR rules, age-gating, venue permits and responsible gaming requirements
• Own activation budgets and write post-activation reports on cost, sign-ups, FTDs and cost per acquisition
• Lead and develop the Activation Executives

Skills

Brand activation

Experiential marketing

Sponsor partnerships

Event management

Job description

Job Description

Location

Onsite, Manila, Philippines

About the Hiring Company

The Activation Manager turns sponsorships, partnerships, ambassador deals and brand moments into activations that bring in players, across both brands (one premium, one mass-market). The role owns each activation from concept to post-event report, judges it on registrations, first deposits and VIP engagement, not just exposure, and leads the Activation Executives.

Job Responsibilities

• Plan the activation calendar for both brands around sponsorships, game launches, holidays and major sporting and cultural events
• Develop activation concepts with the Brand Marketing Managers: on-ground booths, roadshows, venue and bar events (21+ only), watch parties, VIP experiences and partner tie-ins
• Activate sponsorship and partnership rights: branding, hospitality, content days, ambassador appearances
• Build the link from on-ground to online: QR sign-ups, promo codes, affiliate and agent tracking, so every activation is measurable
• Brief the Production Manager on builds and logistics, and the Art Director on activation creative
• Manage activation agencies, promoters and talent; negotiate scopes and fees
• Make sure every activation meets PAGCOR rules, age-gating, venue permits and responsible gaming requirements
• Own activation budgets and write post-activation reports on cost, sign-ups, FTDs and cost per acquisition
• Lead and develop the Activation Executives

Success in the First 12 Months

• Annual activation calendar running for both brands
• Every activation tracked to sign-ups and FTDs, with cost per acquisition reported
• At least one flagship activation per brand delivered on budget
• Zero compliance or permit issues at events

The Successful Candidate

• 5+ years in brand activation, experiential or sponsorship marketing, agency or in-house
• Experience activating sports, entertainment or lifestyle sponsorships in the Philippines
• Track record tying activations to measurable sign-ups or sales
• Strong network of activation agencies, promoters, talent and venues
• Online gaming / iGaming experience strongly preferred; betting, telco, e-wallet or beverage brand experience also considered
• Willing to work evenings and weekends around events

Interested?

If the position has caught your attention and you wish to apply, please upload your CV along with your contact info. If you want to know more about the position.