Marketing Supervisor - User Acquisition

Cepat Kredit Financing Inc.; Metro Manila; On-site; PHP 700,000 - 1,000,000; Full time

Job summary

Cepat Kredit Financing Inc. seeks a Marketing Communications Manager to drive user acquisition and lead-generation strategies. You will plan multi-channel campaigns, optimize costs, and collaborate with multiple teams to create high-converting assets.

You will lead a team of marketing specialists, monitor performance, and present plans and results to senior management. Travel for events is anticipated.

Qualifications

• Bachelor’s degree in marketing, business administration, communications, or related field.
• 2+ years of marketing experience in online and offline channels (fintech/financial services experience a plus).
• Proven track record in client acquisition and conversion funnel optimization.
• Experience leading a team with clear feedback and growth.
• Experience with analytics platforms (Google Analytics, social analytics, marketing automation).
• Strong ability to translate data into strategic decisions and actions.
• Excellent communication, negotiation, and relationship-building skills.
• Willingness to travel for fieldwork and events.

Responsibilities

• Lead generation and campaign management across multi-channel acquisition efforts.
• Plan and optimize campaigns (digital ads, email marketing, social media, events, partnerships).
• Manage paid search, paid social, display, and retargeting activities.
• Track metrics (CPA, CPL, conversion rate) and propose ROI improvements.
• Develop SEO/SEM strategies to improve visibility and efficiency.
• Collaborate to create ad copy, landing pages, and assets for high conversions.
• Run A/B and multivariate testing to refine targeting and messaging.
• Identify partnerships and sponsorships to expand reach.
• Coordinate with retention team to run external events and webinars.
• Monitor funnels and customer journey touchpoints for cost optimization.
• Provide performance data to support content production and marketing decisions.
• Lead and mentor marketing specialists with a data-driven focus.

Skills

Digital marketing

Lead generation

Campaign management

SEO/SEM

Analytics

Team leadership

Partnerships and events

Education

Bachelor’s degree in marketing, business administration, or related field

Tools

Google Ads

Facebook Ads

Google Analytics

CRM dashboards

Marketing automation tools

Job description

DUTIES AND RESPONSIBILITIES

Job Summary:

Reporting directly to the Marketing Communications Manager. The Marketing Supervisor for User Acquisition will drive strategies and campaigns to attract new customers, generate quality leads, and optimize acquisition costs.

Key Responsibilities:

1. Lead Generation and Campaign Management

2. Plan, execute, and optimize multi-channel acquisition campaigns (e.g., digital advertising, email marketing, social media, events, partnerships).

3. Manage day-to-day operations of paid search (e.g., Google Ads), paid social (e.g., Facebook, LinkedIn), display, and retargeting efforts.

4. Track and report on campaign performance metrics (e.g., CPA, CPL, conversion rate) and recommend optimizations to maximize ROI.

5. Digital and Performance Marketing

6. Develop and implement SEO and SEM strategies to increase organic visibility and paid search efficiency.

7. Collaborate with other departments to produce ad copy, landing pages, and assets that drive high-converting traffic.

8. Conduct A/B and multivariate tests to refine audience targeting, creatives, and messaging.

9. Partnerships and Events

10. Identify and negotiate strategic partnerships and sponsorships to expand client reach.

11. Collaborate with the marketing retention team to launch external events, webinars, and other activities that aim to engage prospects and capture leads.

12. Analytics and Cost Optimization

13. Monitor acquisition funnels and customer journey touchpoints to identify cost-optimization opportunities.

14. Utilize analytics tools (e.g., Facebook Ads Analytics, CRM dashboards) to analyze traffic sources, user behavior, and campaign spending.

15. Support content performance analysis by providing performance data and insights to guide efficient content production.

16. Team Leadership and Supervision

17. Lead and mentor the marketing specialists, fostering a data-driven culture focused on acquisition and content optimization.

18. Provide guidance on marketing materials development, ensuring alignment with acquisition strategies.

19. Regularly assess the team’s performance and tailor training programs to enhance their expertise in digital and traditional marketing, analytics, and customer journey optimization.

20. Assist the marketing leadership in recruiting, onboarding, and conducting performance reviews for marketing client acquisition team members.

21. Stakeholder Engagement

22. Collaborate cross-functional to align marketing strategies with business objectives, sharing insights on acquisition and content performance.

23. Build relationships with external partners, agencies, and vendors to enhance marketing efforts.

24. Present marketing plans and results to senior management, communicating acquisition, retention, and content effectiveness of metrics with recommendations.

25. Perform other work-related functions and duties as assigned.

Qualifications:

• Bachelor’s degree in marketing, business administration, communications, or related field.

• 2+ years of marketing experience in both online and offline marketing (financial services or fintech experience is a plus).

• Proven track record in client acquisition with demonstrated success, expanding market reach, client base, and optimizing conversion funnels.

• Experienced in leading a team, delegating tasks, setting goals, and fostering staff growth. Motivates members and maintains strong performance with clear feedback and communication.

• Experience in content performance analysis using analytics platforms (e.g. Google Analytics, social media analytics, and marketing automation tools).

• Strong analytical mindset with the ability to interpret data and translate findings into strategic decisions.

• Excellent communication, negotiation, and relationship-building skills.

• Experience working with cross-functional teams, external partners, and agencies.

• Experience in projects or initiatives involving OFWs or OFW communities is an advantage but not required.

• Willingness to travel for fieldwork and attend events.