Account Development Manager (SM)

Fly Ace Corporation; Philippines; On-site; PHP 720,000 - 960,000; Full time

Job summary

Fly Ace Corporation is seeking an Account Development Manager - Modern Trade to lead key accounts and drive multi-level engagement across product categories and geographies. The role emphasizes business analytics, category insights, and consumer behavior to grow partner relationships.

You will manage strategic plans, coach two direct reports, and influence cross-functional teams including Marketing, Supply Chain, and Finance to execute JBPs, promotions, and new listings.

Qualifications

• Bachelor’s degree in business or related field.
• At least 2 years of people management experience in FMCG/CPG.
• Proven experience managing modern trade and national key accounts.
• Highly analytical with strong numerical ability and proficiency in MS applications.

Responsibilities

• Lead strategic account management for key accounts and clusters with multi-level engagement.
• Develop and execute account development plans aligned with internal goals and customer objectives.
• Build trusted partnerships with buyers, category managers, directors, VPs, and owners; negotiate JBPs and promotions.

Skills

Strategic account management

Data-driven decision making

Cross-functional collaboration

Negotiation skills

Leadership and coaching

Analytical thinking

Education

Bachelor’s degree in business or related field

Tools

Power BI

Excel

MS Office

Job description

The Account Development Manager - Modern Trade

is responsible for leading specific Key Accounts or clusters. The primary function is to ensure strong multi-level engagement with trade partners across product categories and geographies, focusing on business analytics, category insights, and consumer behavior.

Duties and Responsibilities:

1. Strategic Account Management

• Proven ability to build and execute account development plans aligned with both internal business goals and customer objectives.
• Experience managing BIG 3 accounts (preferably within FMCG or consumer goods) with a strong understanding of trade dynamics.
• Ability to navigate and influence(e.g., head office negotiations, regional buyers, store-level operations).
• Strong leadership capabilities to coach, develop, and motivate 2 direct reports
• Experience in performance management, delegation, and holding teams accountable to KPIs.
• Ability to influence cross-functional teams (e.g., TMG, Logistics, Marketing, Supply Chain and Finance) for seamless execution.

3. Customer Relationship Building

• Ability to develop trusted partnerships with buyers, category managers, directors, VPs and owners
• Skilled in negotiating joint business plans (JBPs), TTA, promotions, and new product listings.
• Familiar with customer-first approaches and building data-driven category growth plans.

4. Data-Driven Decision Making

• Strong analytical skills; capable of interpreting sell-in/sell-out data, market trends, and consumer insights to drive account growth.
• Proficient in using system data tools (e.g. Power BI, cube and the likes) to track performance and identify opportunities.
• Sound undrerstanding of P&L management at the account level, including forecasting, trade spend ROI, and margin analysis.
• Experience in budget management, promo planning, and pricing strategies tailored to the account he/ she manages
• Strong grasp of in-store execution standards, including planogram compliance, merchandising, and activation strategies in modern trade.
• Ability to work with third-party agencies and ensure execution KPIs are met consistently.

7. Project Management & Agility

• Can manage multiple priorities and timelines, especially around promotions, product launches, and peak seasons.
• Demonstrates agility and adaptability in responding to shifts in customer demand, supply chain issues, or corporate priorities.

8. Communication & Stakeholder Engagement

• Excellent presentation and communication skills, able to confidently present to both internal leadership and external.
• Skilled in influencing stakeholders across departments and aligning teams behind account strategies.

Qualifications:

• Bachelor’s degree in any business-related field.
• At least 2 years of people management experience in the FMCG industry, with direct management of the SM group.
• Proven experience managing modern trade and national key accounts.
• Highly analytical, with strong numerical ability and proficiency in MS applications.
• Strong organizational and leadership skills.