ABM Strategist: Data-Driven Growth & Strategy Lead

Power Digital; Philippines; Remote; PHP 3,694,581 - 5,541,871; Full time

Benefits offered by this job

15 paid vacation days (PTO)

WFH stipend 400,000 COP

EAP

Volunteer Time Off (VTO)

Growth opportunities

Job summary

Power Digital is seeking an ABM Strategist to support the Director of Account Based Marketing in building and optimizing ABM programs for our B2B client portfolio. You will manage target account lists, monitor signals, and keep campaigns and reporting accurate so leadership can focus on strategy and client relationships.

You will work hands-on in 6Sense and Demandbase to maintain lists, segment accounts, and surface signals that guide paid media, content, and lifecycle teams.

Qualifications

• Hands-on working proficiency with 6Sense, Demandbase, or an equivalent ABM/intent data platform.
• 2–4 years in B2B marketing, marketing operations, or ABM, in-house or in-agency.
• Comfortable working in core B2B Martech such as Salesforce, Marketo, or HubSpot.
• Working knowledge of intent data, predictive scoring, and account tiering, with a desire to go deeper on the strategy behind them.
• Strong analytical skills; comfortable pulling and interpreting data without hand-holding.
• Clear written and verbal communication; able to translate platform data into a takeaway a channel lead or client can act on.
• Organized and detail-oriented; able to manage account data and reporting across multiple clients concurrently.
• Team-oriented and collaborative, with the confidence to flag issues or opportunities to more senior stakeholders.

Responsibilities

• Build, maintain, and continuously refine target account lists, tiering, and scoring models in 6Sense and Demandbase.
• Monitor intent data and account engagement signals daily; flag movement and surface insights to the Director of ABM before they become client questions.
• Support the Director of ABM in developing ABM audits, playbooks, and GTM plans for clients.
• Translate account tiers and intent signals into campaign briefs and targeting inputs for Paid Media, Paid Social, Content, and Email/Lifecycle teams.
• Coordinate with channel teams to confirm account-based campaigns are executing against the intended tiering and messaging strategy.
• Own ABM reporting and dashboards; track pipeline influenced/sourced, account engagement, and movement through funnel stages.
• Support cross-agency collaboration across SEO, Paid Media, Creative, PR, Influencer, and CRO to keep ABM campaigns unified.
• Assist Revenue and Appraisal teams with account and market research for new and expanded business opportunities.
• Employ AI technologies to enhance and optimize ABM processes and reporting.
• Utilize and leverage Power Digital's nova ecosystem as it relates to ABM strategy and reporting.
• Join client calls and discovery discussions to represent ABM performance and platform data; build toward leading these independently.

Skills

6Sense/Demandbase

B2B Marketing

Martech (SFDC/Marketo/HubSpot)

Data Analysis

Communication Skills

Tools

Salesforce

Marketo

HubSpot

Job description

Power Digital is seeking an ABM Strategist to support the Director of Account Based Marketing in building and optimizing ABM programs for our B2B client portfolio. You will manage target account lists, monitor signals, and keep campaigns and reporting accurate so leadership can focus on strategy and client relationships.

You will work hands-on in 6Sense and Demandbase to maintain lists, segment accounts, and surface signals that guide paid media, content, and lifecycle teams.