ABM Strategist, Client Services

Power Digital Marketing; Mexico; Hybrid; PHP 5,541,871 - 8,004,925; Full time

Benefits offered by this job

Base salary in USD + commission

Unlimited Time Off

Fully flexible work: remote/on-site/hy

Healthcare stipend

Holidays + Mental Health Days

Growth & leadership opportunities

DEI initiatives participation

Job summary

Power Digital Marketing is seeking an ABM Strategist to support the Director of Account Based Marketing across our B2B portfolio. You’ll work hands-on with 6Sense and Demandbase to build and refine target account lists, scoring, and intent signals, shaping Paid Media, Content, and Email decisions.

You will partner with channel teams to ensure alignment, own ABM reporting, and drive data-driven campaigns. The role offers full flexibility—remote, in-office, or hybrid—and a competitive USD

Qualifications

• Hands-on proficiency with 6Sense, Demandbase, or equivalent ABM/intent data platform.
• 2–4 years in B2B marketing, marketing operations, or ABM.
• Comfortable working with core B2B Martech platforms like Salesforce, Marketo, or HubSpot.

Responsibilities

• Build, maintain, and refine target account lists, tiering, and scoring models in 6Sense and Demandbase.
• Monitor intent data and account engagement signals; surface insights for the Director of ABM.
• Develop ABM audits, playbooks, and GTM plans for clients.
• Translate account tiers and intent signals into campaign briefs for Paid Media, Content, and Email teams.
• Coordinate with channel teams to ensure campaigns align with tiering and messaging strategy.
• Own ABM reporting and dashboards; track pipeline influenced/sourced and funnel movement.
• Collaborate with SEO, Paid Media, Creative, PR, Influencer, and CRO to keep ABM campaigns unified.
• Assist Revenue and Appraisal teams with market research for opportunities.
• Utilize AI to enhance ABM processes and reporting.
• Leverage nova ecosystem for ABM strategy and reporting.
• Join client calls to represent ABM performance.

Skills

ABM platforms (6Sense/Demandbase)

B2B marketing

Martech (Salesforce/Marketo/HubSpot)

Data analysis

Communication skills

Team collaboration

Tools

Salesforce

Marketo

HubSpot

Job description

Who We Are We are a tech‑enabled growth firm at the intersection of marketing, consulting and data intelligence, igniting revenue and brand recognition for leading and emerging companies worldwide. As a people‑first firm, we value diversity in backgrounds and experiences, believing that our people and culture are key to our success. Our vision is to be recognized as the most valued and respected private growth marketing firm, and our mission is to power the relentless pursuit of growth and redefine what’s possible through a team of growth‑obsessed experts who demand innovation and results – driven by integrity, autonomy, and grit.

As a full‑service growth marketing firm, we offer best‑in‑class services including SEO, Content Marketing, Paid Media, Social Media Marketing, Programmatic + CTV, Public Relations, Influencer Marketing, Email + SMS, Conversion Rate Optimization, Retail Marketing, and Creative. At the heart of Power Digital is our proprietary technology, nova, which analyzes businesses through first‑party data, simplifying investment planning for marketing and diligence in M&A – putting marketers in a strategic seat at the table and providing unparalleled value. Managing billions in media, our dynamic team of consultative marketers, creatives, analysts and technologists challenges traditional planning and measurement through meticulous testing and data science across each milestone of the customer journey.

• Proficiency in spoken and written English at an advanced level is required for this role.

A Day In The Life

As an ABM Strategist, you will support the Director of Account Based Marketing in building, running, and optimizing account‑based programs across Power Digital's B2B portfolio. You are the person in the platforms daily – building account lists, monitoring intent signals, and keeping campaigns and reporting accurate so the Director can focus on strategy and client relationships. You will work hands‑on in tools like 6Sense and Demandbase to maintain target account lists, segment and score accounts, and surface intent signals that inform what Paid Media, Content, and Email/Lifecycle teams do next. This role is equal parts platform execution and strategic thinking – you’re expected to not just pull the data, but understand what it means and flag it before someone else has to ask. You’ll partner closely with the Director of ABM on playbook development and client‑facing materials, and coordinate directly with channel teams to make sure account tiering and intent data are actually driving campaign decisions, not just sitting in a dashboard.

Key Responsibilities

• Build, maintain, and continuously refine target account lists, tiering, and scoring models in 6Sense and Demandbase.
• Monitor intent data and account engagement signals daily; flag movement and surface insights to the Director of ABM before they become client questions.
• Support the Director of ABM in developing ABM audits, playbooks, and GTM plans for clients.
• Translate account tiers and intent signals into campaign briefs and targeting inputs for Paid Media, Paid Social, Content, and Email/Lifecycle teams.
• Coordinate with channel teams to confirm account‑based campaigns are executing against the intended tiering and messaging strategy.
• Own ABM reporting and dashboards; track pipeline influenced/sourced, account engagement, and movement through funnel stages.
• Support cross‑agency collaboration across SEO, Paid Media, Creative, PR, Influencer, and CRO to keep ABM campaigns unified.
• Assist Revenue and Appraisal teams with account and market research for new and expanded business opportunities.
• Employ AI technologies to enhance and optimize ABM processes and reporting.
• Utilize and leverage Power Digital's nova ecosystem as it relates to ABM strategy and reporting.
• Join client calls and discovery discussions to represent ABM performance and platform data; build toward leading these independently.

Role Requirements

• Mandatory: hands‑on working proficiency with 6Sense, Demandbase, or an equivalent ABM/intent data platform.
• 2–4 years in B2B marketing, marketing operations, or ABM, in‑house or in‑agency.
• Comfortable working in core B2B Martech such as Salesforce, Marketo, or HubSpot.
• Working knowledge of intent data, predictive scoring, and account tiering, with a desire to go deeper on the strategy behind them.
• Strong analytical skills; comfortable pulling and interpreting data without hand‑holding.
• Clear written and verbal communication; able to translate platform data into a takeaway a channel lead or client can act on.
• Organized and detail‑oriented; able to manage account data and reporting across multiple clients concurrently.
• Team‑oriented and collaborative, with the confidence to flag issues or opportunities to more senior stakeholders.
• Agency experience valued but not required.

Key Performance Indicators (KPIs)

• Net MRR across B2B ABM / Strategy portfolio.
• Client NPS (8+ avg).
• Delivery of all work within agreed‑upon deadlines.
• Accuracy and freshness of account tiering, scoring and intent data across assigned clients.

Most Important Things (MITs)

• Keep account data, intent signals, and reporting accurate and current – the Director and channel teams are making decisions off your work.
• Clear, direct, and radically candid communication with internal and external stakeholders.
• Client value – has your work provided new insight, confirmed a course of action, or outlined a clear path forward.

Benefits & Perks

• Base salary paid in USD + commission opportunities.
• Unlimited Time Off available on day one.
• Fully flex work environment: full‑remote, in‑office, or hybrid.
• Healthcare stipend: $50/month to support your healthcare or insurance costs.
• National Holidays + 2 Mental Health Recharge Days per year.
• Unlimited opportunities for growth & leadership within a rapidly growing firm.
• Ongoing employee development programs for personal and professional growth (Hedgehog and Vital 5s).
• Quarterly awards including prize money and recognition for outstanding performance.
• Opportunities to be involved in company DEI initiatives.

Power Digital’s people and culture are at the core of our success, which is why diversity in our team’s backgrounds and experiences are paramount. We are an Equal Opportunity Employer and our employees are people with different strengths, experiences, and backgrounds, who strive to make an impact inside and outside of the workplace. Diversity not only includes race and gender identity, but also age, disability status, veteran status, sexual orientation, religion and many other parts of one’s identity. All of our employees' points of view are key to our success, and inclusion is everyone's responsibility.