Data Analyst (ABM)

2X; Metro Manila; Hybrid; PHP 558,000 - 893,000; Full time

Job summary

2X is seeking a Data Analyst in Metro Manila to gather and analyze data from diverse sources, uncover trends in market performance, and assess marketing campaign effectiveness.

The role emphasizes producing clear BI visualizations for broad audiences and collaborating with Marketing Ops, campaigns, design, and content teams.

Qualifications

• 3+ years of experience in Marketing or 3+ years in an analytical role.
• Ability to analyze, interpret, and manipulate data to derive meaningful insights.
• Knowledge of marketing metrics, customer segmentation and marketing campaigns.
• Proficiency with databases, data visualization tools (Tableau, Power BI), and CRM systems (Salesforce); SQL proficiency.
• Strong ability to communicate complex data findings clearly to stakeholders.
• Experience guiding and mentoring junior analysts; teamwork and mentorship.
• Understanding of industry trends, competitive landscape, and customer behavior.
• High level of accuracy and thoroughness in data handling and analysis.
• Demonstrated ability to thrive in ambiguous environments.

Responsibilities

• Database Management: ensure health of the database, data accuracy, manage data imports, ensure uniqueness in CRM, segmentation.
• ABM Research: create account dossiers from insights and data for marketing/sales strategies.
• Reporting and Visualization: create reports and dashboards to visualize insights for stakeholders.
• Data analysis: analyze large datasets to identify trends and insights for marketing strategies.
• Stakeholder Management: engage and influence stakeholders to address their needs.
• Cross functional Collaboration: work with MarOps, campaigns, design, and content to identify gaps and opportunities.
• Campaign Optimization: collaborate with marketing teams to optimize campaigns based on data-driven insights.
• People Management: act as a senior buddy to data associates; mentor and support their development.

Skills

Data analysis

SQL

Tableau

Power BI

Stakeholder management

Communication

Attention to detail

Leadership

Education

Bachelor's Degree in Business Analytics

Bachelor's Degree in Mathematics/Statistics/Actuarial Science/Marketing

Tools

Tableau

Power BI

Salesforce

Job description

The Data Analyst is responsible for gathering and analyzing data from a variety of sources to identify trends in market performance, customer behavior, and the effectiveness of marketing campaigns. This involves using statistical tools and methods to process and interpret large dataset and using BI platforms to create visualizations comprehensible to a broad audience. They collaborate closely with the marketing team and other functions to convert raw data into valuable insights that drive key business decisions.

Primary Responsibilities:

• Database Management: Ensure the overall health of the Database, including improving and maintaining data accuracy and relevance, managing data imports and ensuring the uniqueness of records within the CRM, and implementing logical and strategic segmentation.
• ABM Research: create account dossiers through the gathering of insights and data about target accounts to inform and personalize marketing/sales strategies and tactics.
• Reporting and Visualization: create reports and dashboards to visualize data insights and present findings to stakeholders, helping them make informed decisions.
• Data analysis: Analyze large datasets to identify trends, patterns, and insights that can inform marketing strategies.
• Stakeholder Management: Understand, engage, and influence stakeholders to Ensure their needs are addressed, Building A good rapport with stakeholders.
• Cross functional Collaboration: work with MarOps, campaigns, design, and content to Analyze gaps and opportunities.
• Campaign Optimization: Collaborating with marketing teams to optimize campaigns based on data driven insights, such as adjusting targeting strategies, refining messaging, or reallocating budget.
• People Management: Serve as A senior buddy to data associates, offering guidance and support to foster their learning and development.

Required Qualifications:

• Working Experience: 3+ years of experience in Marketing or 3+ years of working in an analytical role.
• Analytical Skills: Ability to analyze, interpret, and manipulate data to derive meaningful insights.
• Marketing Proficiency: Knowledge of marketing metrics, customer segmentation and marketing campaigns.
• Technical Proficiency: Ability to work with databases, data visualization tools (e.g., Tableau, Power BI), and CRM systems (e.g., Salesforce) to extract and manipulate data effectively. Proficiency in SQL.
• Communication Skills: Strong ability to communicate complex data findings and recommendations clearly to stakeholders.
• Leadership and Mentorship: Experience in guiding and mentoring junior analysts, fostering a collaborative and supportive team environment.
• Business Acumen: Understanding of industry trends, competitive landscape, and customer behavior to inform data analysis and strategy development.
• Attention to Detail: High level of accuracy and thoroughness in data handling and analysis.
• Demonstrated ability to thrive in ambiguous environments.
• Bachelor's Degree in Business Analytics, Mathematics, Statistics, Actuarial Science, Marketing or a related field.
• Amenable to a hybrid setup requiring onsite work twice a week
• Willing to work in a 6-month fixed term/contractual role