ABM & Digital Outbound Marketing Specialist — Remote

Zohorecruit; Manila; Remote; PHP 900,000 - 1,300,000; Full time

Benefits offered by this job

HMO on Day 1

13th Month Pay

Work-from-home setup

Company-provided equipment

Leave credits 21 annually

Job summary

PeoplePartners is seeking an ABM and Outbound Marketing Specialist (WFH) to own targeted B2B outbound and ABM campaigns across email and LinkedIn. You will translate ICPs, industries, and named accounts into focused outbound strategies, managing research, segmentation, and personalized outreach with automation and optimization.

This role emphasizes digital outbound rather than cold-calling. You will analyze campaign performance, refine targeting, and collaborate with Sales to improve lead

Qualifications

• 5+ years of relevant experience in B2B outbound and ABM.
• Hands-on experience owning ABM campaigns and measurable results.
• Experience progressing B2B prospects via email and LinkedIn social selling.
• Strong ability to research, segment, and prioritize target accounts.
• Ability to analyse campaign data and buyer behaviour to improve performance.
• Experience managing lead lifecycles, CRM hygiene, and Sales handoffs.

Responsibilities

• Develop and execute B2B outbound and ABM strategies.
• Research, segment, and engage high-fit accounts and decision-makers.
• Manage email outreach and LinkedIn outreach with personalized messaging.
• Progress conversations toward appointments or qualified handoffs.
• Build and optimize outbound sequences, workflows, and campaigns.
• Use AI for research, personalization, and campaign design while ensuring quality.

Skills

ABM campaigns

B2B outbound

LinkedIn outreach

Email outreach

AI for research

CRM hygiene

Campaign analysis

Independent work

Tools

Apollo

Outreach

Salesloft

HubSpot Sequences

Lemlist

Instantly

Job description

PeoplePartners is seeking an ABM and Outbound Marketing Specialist (WFH) to own targeted B2B outbound and ABM campaigns across email and LinkedIn. You will translate ICPs, industries, and named accounts into focused outbound strategies, managing research, segmentation, and personalized outreach with automation and optimization.

This role emphasizes digital outbound rather than cold-calling. You will analyze campaign performance, refine targeting, and collaborate with Sales to improve lead