Remote ABM & Outbound Marketing Strategist

Peoplepartners BPO Inc.; Quezon City; Remote; PHP 900,000 - 1,800,000; Full time

Benefits offered by this job

Permanent Work-from-home setup

Company-provided equipment

HMO on Day 1

13th Month Pay

Monthly Gift Voucher

Job summary

PeoplePartners is seeking an ABM and Outbound Marketing Specialist to lead targeted B2B outbound and account-based campaigns. You will translate ICPs, industries, markets, personas, and named accounts into focused outbound strategies across email and LinkedIn, from research to personalized outreach, automation, and optimization.

This hands-on role emphasizes commercial judgment, with a focus on data-driven improvements and collaboration with Sales to boost lead quality and downstream outcomes.

Qualifications

• 5+ years of relevant experience in ABM and outbound marketing.
• Hands-on experience owning B2B outbound and ABM campaigns.
• Experience driving B2B outreach via email and LinkedIn.
• Strong ability to segment and prioritise target accounts.
• Experience building and optimising outbound sequences and workflows.
• Ability to analyse campaign data and improve underperforming campaigns.

Responsibilities

• Develop and execute B2B outbound and ABM strategies based on ICPs, industries, markets, personas, and named accounts.
• Research, segment, prioritize, and engage high-fit accounts and decision-makers.
• Manage email outreach and LinkedIn social selling with personalized outreach and follow-ups.
• Progress digital conversations toward appointments or qualified sales handoffs.
• Build and optimise outbound sequences, workflows, automations, and campaign plays.
• Use AI for prospect research, personalization, campaign development, analysis, and workflow design.
• Apply human judgment to ensure accuracy, relevance, and commercial quality when using AI.
• Collaborate with Sales to improve lead quality, handoffs, and downstream outcomes.
• Track appointments, qualified handoffs, pipeline activity, and commercial impact.

Skills

ABM campaigns

B2B outbound

LinkedIn outreach

Email outreach

CRM hygiene

AI for marketing

Campaign analysis

Independent worker

Tools

Apollo

Outreach

HubSpot

Lemlist

Job description

PeoplePartners is seeking an ABM and Outbound Marketing Specialist to lead targeted B2B outbound and account-based campaigns. You will translate ICPs, industries, markets, personas, and named accounts into focused outbound strategies across email and LinkedIn, from research to personalized outreach, automation, and optimization.

This hands-on role emphasizes commercial judgment, with a focus on data-driven improvements and collaboration with Sales to boost lead quality and downstream outcomes.