Senior ABM Marketing Lead - Remote India

Scrut Automation Inc.; Hinoba-an; On-site; INR 3,600,000 - 5,600,000; Full time

Job summary

Scrut Automation Inc. in India is seeking a Senior Manager, Integrated Marketing (ABM) to lead our account-based marketing program.

You will define target accounts, map buying committees, and design campaign briefs that guide our ads and content, working closely with sales, performance marketing, and product marketing. This role emphasizes strategy and orchestration over hands-on execution, with success measured in SQLs and pipeline.

Qualifications

• 3 to 7 years in B2B marketing, with at least 2 running account-based or targeted campaigns into named accounts.
• Experience marketing a B2B SaaS product.
• Understand the difference between an account, a segment inside an account, and a buying committee, and how to reach each differently.
• Able to write a campaign brief that others can execute against without back-and-forth.
• Comfortable being measured on pipeline and working daily with sales/SDR teams.
• Familiarity with HubSpot or similar CRM, LinkedIn Campaign Manager, and account engagement tools.

Responsibilities

• Define and own account strategy, including target accounts, tiering, and lifecycle progression.
• Map buying committees and tailor reach plans for each role inside accounts.
• Design and approve campaigns, channel sequencing, offers, and timing.
• Coordinate daily with SDR/Sales to ensure timely follow-up on engaged accounts.
• Brief performance marketing on targeting and product marketing on messaging and content.
• Provide weekly reporting on account engagement, SQLs, and pipeline.
• Lead additional targeted campaigns as decided.

Skills

CRM

SDR collaboration

Campaigns

ABM

Multi-threading

Tools

HubSpot

LinkedIn Campaign Manager

Account intent tools

Job description

Scrut Automation Inc. in India is seeking a Senior Manager, Integrated Marketing (ABM) to lead our account-based marketing program.

You will define target accounts, map buying committees, and design campaign briefs that guide our ads and content, working closely with sales, performance marketing, and product marketing. This role emphasizes strategy and orchestration over hands-on execution, with success measured in SQLs and pipeline.