Marketing Executive

WebBeds; Asia; On-site; PEN 202,000 - 302,000; Full time

Job summary

WebBeds in APAC is seeking a Marketing Executive to deliver integrated B2B marketing campaigns, digital activities, and partner communications. You’ll own projects end-to-end, ensuring on-brand, timely delivery.

The role blends campaign execution with digital delivery, including content creation, trade events, and collaboration with internal teams across the region.

Qualifications

• 2 to 4 years of marketing experience.
• Bachelor’s degree in Marketing, Communications, Digital Media, or related field.
• Experience delivering integrated marketing campaigns across digital, email, and content channels.
• Working knowledge of WordPress CMS for content updates.
• Proficiency with Adobe Creative Suite (Photoshop, Illustrator, Premiere Pro).
• Experience with email marketing platforms such as Taguchi or Mailchimp.
• Experience managing B2B social media platforms including LinkedIn, Instagram, Facebook, and WeChat.
• Comfort using AI tools to support content creation and planning.
• Strong data and analytics to track performance.
• Excellent written and verbal communication in English; Mandarin is a plus.

Responsibilities

• Deliver multi-channel B2B marketing campaigns across email, website, social media, loyalty programme, and point-of-sale platforms.
• Coordinate email campaigns end to end, including content preparation, audience segmentation, scheduling, and performance tracking.
• Develop and manage marketing content across newsletters, website, sales kits, presentation decks, brochures, and promotional materials.
• Ensure materials are on-brand and aligned with WebBeds' global guidelines.
• Manage website content using WordPress CMS and publish campaign landing pages.
• Plan, create, schedule, and publish social media content across LinkedIn, Instagram, Facebook, and WeChat.
• Support design and production of digital assets using Adobe Creative Suite.
• Coordinate co-marketing with hotel partners, tourism boards, and regional clients.
• Coordinate marketing support for trade shows, roadshows, webinars, and partner activations.
• Track and report on campaign performance with content calendars.

Skills

Marketing experience

Content creation

Data analytics

Project management

English communication

Education

Bachelor's degree in Marketing, Communications, Digital Media, or related field

Tools

WordPress CMS

Adobe Creative Suite

Taguchi

Mailchimp

LinkedIn

WeChat

Job description

What you will do on your journey with WebBeds.

As a Marketing Executive, Asia Pacific, you will deliver integrated B2B marketing campaigns, digital activities, partner communications, and events as a core member of the APAC marketing team. The role blends campaign execution with digital delivery, making it well suited to a marketer who is comfortable writing trade communications, producing multi-channel digital content, and supporting trade events.

Reporting to the Senior Marketing Manager, you will take full ownership of assigned projects and accountability for accurate, on-brand, and timely delivery.

In this role you will:

Key responsibilities

Campaign execution: deliver multi-channel B2B marketing campaigns across email, website, social media, loyalty programme, and point-of-sale platforms, translating briefs into clear execution plans, timelines, and deliverables aligned with commercialobjectivesand KPIs.

Email marketing: coordinate email campaigns end to end, including content preparation, audience segmentation, scheduling, and performance tracking, andassistwith HTML builds to ensure campaigns are mobile responsive andrendercorrectly across clients.

Content development: develop and manage marketing content across newsletters, website, sales kits, presentation decks, brochures, and promotional materials, and prepare branded proposals and support documents tailored for B2B clients and partners.

Brand consistency: ensure all materials areaccurate, on brand, and consistent withWebBeds' global brand guidelines, applying those guidelines consistently across diverse digital and print formats.

Website management: manage and update website content usingWordPress CMS, andbuild and publish campaign landing pages to best-practice standards for design layout, accuracy, and usability.

Social media: plan, create, schedule, and publish social media content across relevant B2B platforms aligned with campaign calendars and brand guidelines, monitoring performance and engagement and flagging trends and opportunities.

Design and digital assets: support the design and production of digital marketing assets including social graphics, email banners, and presentation visuals using tools such as Adobe Creative Suite.

Partner and stakeholder coordination: coordinate co-marketing activities with hotel partners, tourism boards, and regional B2B clients, and liaise with internal teams across sales, sourcing, commercial, IT, and the wider region tomaintaincampaign calendars and track deliverables.

Agency and vendor management: manage day-to-day communication with external agencies, designers, and vendors to ensure on-time delivery of assets.

Events and industry participation: coordinate marketing support for trade shows, roadshows, webinars, and partner activations, managing invitations, promotional materials, onsite branding, and post-event communications, andrepresentingthe marketing function at events whereappropriate.

Commercial and operational support: support administration of loyalty programme initiatives across acquisition, engagement, retention, and promotional campaigns, and coordinate marketing asset inventory and placement requests.

Performance tracking and reporting: track and report on campaign performance including email engagement, social media results, web traffic, and content outcomes,maintainingstructured content calendars and trackers to give full visibility across projects.

The skills we would love to see in your suitcase!

2 to 4 years of marketing experience, ideally in a B2B, travel, or hospitality environment.

Abachelor's degree in Marketing, Communications, Digital Media, or a related field.

Hands-on experience executing integrated marketing campaigns across digital, email, and content channels.

Working knowledge of WordPress CMS for content updates and basic page management.

Proficiencyin design tools such as Adobe Creative Suite (Photoshop, Illustrator, Premiere Pro).

Experience with email marketing platforms such as Taguchi, Mailchimp, or equivalent.

Confidence managing B2B social media platforms including LinkedIn, Instagram, Facebook, and WeChat.

Confidence using AI tools to support content creation, drafting, and campaign planning.

Comfortable working with data and marketing analytics to track and report on performance.

Strong organisational skills, with the ability to manage multiple projects and deadlines across APAC markets.

Detail-oriented and committed to accuracy, brand consistency, and quality across everything produced.

Collaborative and communicative, able to build effective working relationships across teams and geographies.

Proactive, execution-focused, and adaptable in a fast-paced, evolving environment.

Growth-minded and digitally curious, actively developing new skills across marketing and digital disciplines.

Excellent written and verbal communication skills in English; Mandarin Chineseproficiencyis a plus.

Experience working with hotel partners, tourism boards, or B2B clients is a strong advantage.

Familiarity with APAC markets is beneficial.

To be the most trusted, agile and value driven partner in our industry - powered by a culture where our people thrive, innovation flourishes, and our hunger to win delivers lasting impact for our customers.

Empower our people to deliver exceptional value through integrity, respect and relentless curiosity - challenging conventions, embracing change and working together to create superior outcomes for our customers.