Senior Marketing Manager – Global Jobs

Kizuna Edge Talent Hub; Asia; Hybrid; PEN 309,000 - 515,000; Full time

Job summary

Kizuna Edge Talent Hub is seeking a Senior Marketing Manager who has hands-on 0-to-1 marketing experience and can build something from the ground up. You will own regional strategy with a focus on organic growth, viral/earned marketing, and brand-building, collaborating with teams across Asia, Europe, and the Middle East to align goals and drive impact.

Adapt global branding to local markets, craft efficient campaigns, and demonstrate a proven track record of taking brands from 0 to 1 under

Qualifications

• Bachelor’s degree or above.
• Over 8 years of experience in Marketing (Crypto/Fintech/Finance beneficial).
• Native or fluent English; Chinese is a plus.
• Proven 0-to-1 brand/product growth with verifiable examples.
• Global or multi-regional branding experience with cultural fluency.

Responsibilities

• Lead regional marketing strategy and execution with focus on organic growth and brand-building.
• Build brand awareness in regions with limited recognition.
• Develop creative, resource-efficient campaigns generating strong engagement.
• Adapt global brand strategy for local nuances while maintaining consistency.
• Collaborate cross-functionally with regional/global teams on brand direction.

Skills

Marketing strategy

Growth marketing

Brand building

Cross-functional

English proficiency

Chinese proficiency

0-to-1 marketing

Education

Bachelor's degree

Job description

We’re looking for a Senior Marketing Manager who has genuinely built something from the ground up. We’re specifically looking for candidates with hands‑on 0-to-1 marketing experience, ideally someone who has been part of the core team behind a breakout project, growing it from relative obscurity to significant market traction, primarily through organic and viral growth strategies rather than large paid‑media budgets.

What you’ll do

• Lead regional marketing strategy and execution with a strong focus on organic growth, viral/earned marketing, and brand‑building from the ground up;
• Build brand awareness and market presence in regions where the brand currently has limited recognition;
• Develop and execute creative, resource‑efficient campaigns that generate outsized engagement and visibility;
• Adapt global brand strategy for local market nuances while maintaining consistency;
• Work cross‑functionally with regional and global teams to align on brand direction and growth priorities.

What you’ll need

• Bachelor’s degree or above;
• Over 8 years of experience in Marketing (experience in Crypto, Fintech, or Traditional Finance is beneficial);
• Native or fluent proficiency in English,Chinese is a plus;
• Proven experience taking a brand or product from 0 to 1, with specific, verifiable examples of organic/viral growth achieved under resource constraints;
• Strong track record in global or multi‑regional branding, with demonstrated cultural fluency across different markets;
• Entrepreneurial, resourceful, and hands‑on — comfortable executing directly rather than solely directing large teams or vendors;
• Based in and able to work core hours aligned with Asia, Europe, or Middle East time zones;
• Strong understanding of growth marketing fundamentals and digital channels, with creativity and execution valued over reliance on large budgets.