Marketing Specialist

Education First; Lima Metropolitana; On-site; PEN 42,000 - 54,000; Full time

Benefits offered by this job

Travel opportunities

Job summary

Education First in Lima, Peru, is seeking a Marketing Specialist to expand our presence in schools and universities. You will build partnerships, lead generation, and multi-channel campaigns to raise brand awareness and drive qualified leads.

The role requires 2+ years in B2C marketing, strong offline/online marketing experience, and fluency in Spanish and English. Travel across the city/region is expected, with a dynamic, collaborative team environment.

Qualifications

• Bachelor's degree in Marketing, Communications, or related field.
• Minimum of 2 years of B2C marketing experience in fast-paced or international environments.
• Proven experience in offline marketing, school/university partnerships, events, and lead generation.
• Proven experience in branding, digital marketing, email marketing, social media, and budget management.
• Fluency in Spanish and English, written and spoken, is mandatory.
• Strong analytical mindset with data, metrics, and budget control.
• Business acumen with negotiation and persuasion skills.
• Willingness to travel across the city and region for visits/events.
• Organized, resilient, and able to multitask under pressure.
• Excellent communication and interpersonal skills.
• Collaborative, proactive, results-driven profile.
• Valid driver's license.

Responsibilities

• Visit schools, colleges, and universities to present offerings and build partnerships.
• Support and develop ambassador programs in schools and universities.
• Develop and manage partnerships with educational institutions to generate leads.
• Plan and execute fairs, presentations, and promotional events on/off campus.
• Track lead generation results and report performance against targets.
• Plan and execute marketing campaigns across traditional, offline, and digital channels.
• Develop and roll out advertising campaigns aligned with business goals.
• Manage email marketing and content marketing end-to-end.
• Track, control, and report on marketing budget and performance metrics.
• Analyze campaign results and propose data-driven optimizations.
• Contribute to marketing strategy and plans; support branding and PR in the local market.
• Identify target audiences and develop tailored messaging strategies.
• Collaborate with Digital Marketing, Sales, and Customer Support to align offline and academic marketing with objectives.

Skills

Offline marketing

Lead generation

Partnerships

Event planning

Budget management

Email marketing

Digital marketing

Spanish-English

Analytical mindset

Negotiation

Team collaboration

Travel readiness

Communication

Education

Bachelor's degree in Marketing, Communications, or related field

Job description

Marketing Specialist

What if your next role actually changed lives, including your own?

At EF Language Abroad, we believe that learning a language abroad is one of the most transformative experiences a person can have.

We're looking for a Marketing Specialist to join our team in Lima, Peru. This is your chance to grow your career in a global company, work alongside an energetic and ambitious team, and help people take the leap toward a life-changing experience abroad.

You'll be on the ground building our presence in schools and universities: visiting institutions, developing partnerships that generate qualified leads, and bringing our brand to life both offline and online. No two days look the same, just meaningful work, real impact, and a team that's genuinely rooting for you from day one.

Your Main Responsibilities

Offline Marketing and Institutional Partnerships

• Visit schools, colleges, and universities to present our offerings, build relationships with decision makers, and open new partnership opportunities.

• Support and develop the ambassador program in schools and universities, recruiting, engaging, and supporting student ambassadors.

• Develop and manage partnerships with educational institutions to generate a steady flow of qualified leads.

• Plan and execute fairs, presentations, and promotional events in person, both on campus and off campus.

• Track lead generation results from partner institutions and report performance against targets.

Campaigns and Execution

• Plan and execute marketing campaigns across traditional, offline, and digital channels.

• Develop and roll out advertising campaigns aligned with business goals.

• Manage email marketing and content marketing strategies end to end.

Analytics and Budget

• Track, control, and report on marketing budget and performance metrics.

• Analyze campaign results and propose data driven optimizations.

Strategy and Brand

• Contribute to the development and implementation of marketing strategies and plans.

• Support brand positioning, reputation, and PR initiatives to maintain a consistent brand image in the local market.

• Identify target audiences and develop tailored messaging strategies.

Team and Collaboration

• Partner with Digital Marketing, Sales and Customer Support to ensure academic and offline marketing is aligned with business objectives.

Requirements

• Bachelor's degree in Marketing, Communications, or a related field.

• Minimum of 2 years of B2C marketing experience, preferably in a fast paced, service oriented, or international environment.

• Proven experience in offline marketing, school or university partnerships, events, and lead generation.

• Proven experience in branding, digital marketing, email marketing, social media, and budget management.

• Fluency in Spanish and English, both written and spoken, is mandatory.

• Strong analytical mindset with ability to work with data, metrics, and budget control.

• Business acumen with good negotiation and persuasion skills.

• Comfortable with frequent travel across the city and region for visits and events.

• Organized, resilient, and able to multitask under pressure.

• Excellent communication and interpersonal skills.

• Collaborative, proactive, and results driven profile.

• Valid driver's license.

Why Join Us

You'll be part of a global organization that invests in its people, where collaboration, ambition, and growth are part of the day to day. Expect a competitive package, a diverse and international team, and real opportunities to develop your career in a fast paced, purpose driven environment.

Compensation and benefits are provided in accordance with applicable local labor laws.

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