Global Portfolio, Retail Marketing & Brand Experience Manager

Omanyp; Oman; On-site; OMR 60,000 - 100,000; Full time

Job summary

Omanyp seeks a senior Retail Marketing leader to drive international portfolio performance and local market execution. You will translate global strategies into compelling regional plans, lead activations, and enhance in-store experiences for premium consumer brands.

The role requires a track record across premium consumer goods, luxury retail, beauty, fashion or jewellery, with strong analytical and project management skills in fast-paced, growth-focused environments.

Qualifications

• 10+ years of experience in Retail Marketing, Trade Marketing or Category Management, with exposure to international markets.

Responsibilities

• Own the development and performance of key product portfolios across international retail markets.
• Translate global brand and category strategies into effective local market plans.
• Lead retail marketing initiatives, seasonal activations and promotional campaigns to drive growth.
• Develop and implement visual merchandising strategies that enhance customer experience and brand consistency.
• Manage portfolio forecasting, assortment planning and retail performance analysis.
• Partner with retail, supply chain and global stakeholders to optimise execution and commercial results.
• Support new retail market launches through impactful customer engagement and in-store activation strategies.
• Monitor market trends, consumer insights and competitor activity to identify growth opportunities.
• Manage external agencies and suppliers to deliver high quality marketing and merchandising solutions.
• Conduct regular market visits to ensure excellence in retail execution and adherence to brand standards.

Skills

Retail Marketing

Trade Marketing

Portfolio Management

Category Management

Commercial Analytics

Cross-functional Collaboration

Job description

A globally recognised premium consumer brand embarking on an ambitious international retail expansion programme.

• Own the development and performance of key product portfolios across international retail markets.
• Translate global brand and category strategies into effective local market plans.
• Lead retail marketing initiatives, seasonal activations and promotional campaigns to drive growth.
• Develop and implement visual merchandising strategies that enhance customer experience and brand consistency.
• Manage portfolio forecasting, assortment planning and retail performance analysis.
• Partner with retail, supply chain and global stakeholders to optimise execution and commercial results.
• Support new retail market launches through impactful customer engagement and in-store activation strategies.
• Monitor market trends, consumer insights and competitor activity to identify growth opportunities.
• Manage external agencies and suppliers to deliver high quality marketing and merchandising solutions.
• Conduct regular market visits to ensure excellence in retail execution and adherence to brand standards.

• 10+ years of experience in Retail Marketing, Trade Marketing (within a retail environment rather than traditional FMCG), Portfolio Management or Category Management, with exposure to international markets. Experience spanning multiple regions or operating within a global role is highly preferred.
  
• Proven experience working within premium consumer goods, luxury retail, beauty, fragrance, fashion, watches or jewellery.
• Strong track record of developing and executing successful portfolio, marketing and customer experience strategies.
• Experience working across international or multi market environments with diverse stakeholder groups.
• Commercially minded with strong analytical, planning and project management capabilities.
• Exposure to visual merchandising, retail activation and in store customer engagement initiatives.
• Confident influencing senior stakeholders and collaborating across cross functional teams.
• Entrepreneurial, proactive and comfortable operating in a fast paced, growth oriented environment.