Sales Executive Food Service / HORECA - Oman

MBRF; Muscat; On-site; OMR 15,000 - 27,000; Full time

Job summary

MBRF is seeking a sales professional to identify and win Food Service and HORECA customers in Oman. You will build a robust pipeline, manage key accounts, and expand product listings while understanding client menus and operations to tailor offerings.

The role requires 2–4 years in Food Service sales, a driving license, and willingness to travel. BRF values diversity and offers a global, collaborative environment with growth opportunities.

Qualifications

• Bachelor’s degree or equivalent in a relevant field.
• 2–4 years of sales experience in Food Service/HORECA/FMCG.
• Strong knowledge of Food Service & HORECA market dynamics.

Responsibilities

• Identify, prospect, and acquire new Food Service and HORECA customers to meet acquisition targets.
• Build and manage a strong sales pipeline to drive volume, revenue and growth.
• Execute regular customer visits and route plans for effective territory coverage.
• Develop and grow existing customer accounts through basket expansion and new product listings.
• Understand customer menus, operations and business needs to identify value-added offerings.
• Conduct product presentations, sampling activities and customer trials to drive adoption.
• Deliver sales targets across volume, revenue and gross profit within pricing guidelines.
• Ensure timely collection of receivables per terms and credit policies.
• Monitor competitors and market trends to strengthen market presence.
• Execute Food Service sales strategies and initiatives to meet objectives across the territory.
• Comply with BRF Sustainability Policy and ESG commitments.

Skills

Sales experience

Negotiation

Customer relationship management

Territory management

Communication

Education

Bachelor’s degree in Business/Marketing/Hotel Management/Food Engineering

Job description

Have you ever imagined to be part of one of the biggest food companies in the world?

Nourish life is our commitment. This is not limited to food production – it extends to projects, initiatives and causes we embrace. In order to deliver quality products, we have a team dedicated to innovating every day. We have more than 100,000 employees worldwide. A large team that has a global vision, without leaving aside the local needs.

Each member of our team is important to make BRF one of the largest food companies in the world. We are guided by values that serve as a compass for our work. Ethics in all actions, transparency in our value chain and innovation are non‑negotiable points for us.

Come and join us to be part of this food giant!

BRF values and promotes an inclusive and diverse culture. We consider persons with disabilities for all our opportunities.

What will you be doing at MBRF?

• Identify, prospect, and acquire new Food Service and HORECA customers, delivering customer acquisition and market coverage targets.
• Build and manage a strong sales pipeline to drive sustainable volume, revenue, and profitable business growth.
• Execute regular customer visits and route plans, ensuring effective territory coverage and productive sales calls.
• Develop and grow existing customer accounts through basket expansion, increased numeric distribution, and new product listings.
• Understand customer menus, operations, and business needs to identify opportunities for value-added and specialized Food Service product offerings.
• Conduct product presentations, sampling activities, and customer trials to drive product adoption and sales growth.
• Deliver assigned sales targets across volume, revenue, and gross profit while adhering to approved pricing guidelines.
• Ensure timely collection of receivables in line with agreed payment terms and company credit policies.
• Monitor competitor activities, market developments, and customer trends to identify opportunities and strengthen market presence.
• Execute Food Service sales strategies and commercial initiatives to achieve business objectives across the territory.
• * Comply with BRF Sustainability Policy guidelines, ensure adherence to BRF Sustainability Plan through activities in its routines that promotes compliance with the indicators and global ESG (Environmental, Social and Governance) commitments of the Company, ensuring the connection between its actions and sustainable development in the BRF chain.

What kind of profile are we looking for?

• Bachelor’s degree in Business Management, Marketing, Hotel Management, Food Engineering, or a related field. [
• 2-4 years of sales experience within the Food Service, HORECA, or FMCG industry.
• Strong knowledge of the Food Service and HORECA market, including key customer segments and industry dynamics.
• Proven track record in new business development, customer acquisition, and account growth.
• Experience managing sales territories and executing field sales activities.
• Valid driving license and willingness to spend significant time in the market.

What competencies are key to this role?

• Strong sales, negotiation, and influencing skills.
• Excellent communication and customer relationship management capabilities.
• Strong business development and customer acquisition mindset.
• Good understanding of product positioning, pricing, profitability, and customer needs.
• Effective route planning and territory management skills.
• Results-oriented approach with strong execution and follow‑up capabilities.
• Ability to work independently while collaborating effectively with cross‑functional teams.
• Willingness to travel within Oman based on business requirements.

What can you expect from MBRF?

• Being part of a global, collaborative and dynamic working environment.
• Strong corporate culture with commitments to customers, employees and the communities we serve.
• Vertical, horizontal and cross‑functional growth opportunities.
• Competitive compensation and benefits package.